Policy pillars Products must be simple to understand


design travel insurance products that meet the needs of each of our clients and often these needs differ.” He adds: “Technology is incredibly


important. Our IT solution must be compatible with the client’s website. “There are many ways to do this – we can plug-in to their system and offer insurance


INTERNATIONAL TOURIST ARRIVALS: 2017 FIGURE 59:


% change on 2016


France Spain


Mexico Italy China US


Thailand Germany Turkey UK


0


Thailand France Spain US


Macao (China) Germany Australia Italy UK


Japan 0 20 76m 61m 58m 39m


38m 38m


37m 35m 40 60 80


INTERNATIONAL TOURISM RECEIPTS $68bn


$61bn $57bn $51bn $44bn


$42bn $40bn


$36bn $34bn


50 100 150


EUROPEAN DOMESTIC MARKETS BY SPENDING All overnight trips


FIGURE 60: €bn


10 20 30 40 50


0 *UK figure reflects changed £/€ exchange rate since June 2016 Figures rounded Source: Eurostat/ONS €47bn €43bn


€26bn (£24bn)


€24bn €14bn


Germany UK France Spain Italy


7% 12% 24% Market share 8% 22% €193bn


EU DOMESTIC SPENDING 2016


13%* 200


Figures rounded Source: UNWTO


250$bn $211bn 87m 82m


+5% +9% -4%


+2%


+11% +12% +5%


+24% +5% +9%


100m


EUROPE’S domestic travel markets are every bit as substantial as


international markets, although spending per head is considerably lower (Figures 59 to 60).


directly within their purchase path or the client can capture the information for us. Our aim is to act as a natural extension of the retailer’s desired buying experience for customers rather than an unwelcome distraction.


“The final, and in many ways most


important consideration of selling travel insurance across Europe is the legal and regulatory landscape of each country. It is no straightforward thing to be able to offer travel insurance in a way that is compliant in each country. “We have EU rules, but they are


interpreted and applied differently in each member state. It is often a question of interpretation.”


Use of credit cards The major sales channels vary from one country to another. De Contenson says: “In France, travel insurance is sold mainly via specialist brokers. “There are about 10 major brokerages


in France which specialise in selling travel insurance. The same is true in Italy. But in Germany, Belgium and the Netherlands sales tend to be direct with the insurer. “In France, 12%-15% of consumers buy


travel insurance from a tour operator, OTA or airline. Most travel insurance in France is handled online. People tend to go to a travel agency when they spend a lot, but when they


FIGURE 61: MAIN EUROPEAN DOMESTIC MARKETS


All trips, one night or more, 2016


France Germany Spain UK Italy


Poland 172m 165m 132m 121m (2017)


47m 43m


Million nights


0 50 100 150 200 Source: Eurostat/GB Tourism


42 | Travel Weekly Europe Report 2018


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