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ADVERTORIAL travel providers


With Malvern Travel Technology, and the Wizian digital solution behind it, we see travel booking trends changing as more travellers embrace integrated journey experiences in one place


“Under Malvern Travel Technology, we


can now use our dedicated resources to provide solutions to a range of companies and their customers. “We have already partnered with a


large travel provider and are excited that such a trusted and forward-thinking brand has recognised the potential of our solution.”


Freedom and flexibility Kimber is convinced the technology behind Wizian will give travellers more freedom and flexibility. “The way both business and leisure


travel has functioned up to now has been mechanical,” he says. “If you want to go somewhere on business or for fun you book a hotel and transport, and then book a restaurant, show or meeting room when you get there. “Being able to bypass this ‘busking’


approach and make informed choices, and balance spontaneity with local demand patterns, is a key requirement. “Our solution makes it easy to pull in


activities, experiences and additional bookings to an itinerary seamlessly while on the move. Travel is not static and the planning and booking experience should not be either. That is what Wizian delivers.” Kimber notes: “Europe is a well-developed


online travel market and Phocuswright forecasts 58% of European travel will be booked online by 2020. Wizian’s arrival is an exciting step in this process.” He adds: “This new technology is primarily aimed at mobile. MTT will be the


Hugo Kimber, Malvern Group chief executive


most comprehensive trip product on the market. It will provide end-to-end online delivery of information and booking capability, creating value through the entire transactional chain from supplier to intermediary and customer. “It sounds like nirvana, but it follows the simple premise of giving customers what they ask for and expanding their choice by creating local marketplaces for the smallest supplier that can be delivered by national and international travel providers.


“With Malvern Travel Technology, and the Wizian digital solution behind it, we see travel booking trends changing as more travellers embrace integrated journey experiences in one place. “Saying goodbye to the use of multiple


screens and booking/review sites for a two-night stay offers a huge opportunity – one that has been talked about but not delivered by the industry until now.”


Travel Weekly Europe Report 2018


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