Outbound travel Europe’s biggest markets
FIGURE 12: OUTBOUND MARKET SHARE, BY AGE % of source market total (aged 15+)
%
10 15 20 25
0 5
15-24 25-34 35-44 45-54 55-64 65+ 19% 17% 13% 20% 16% 15% 19% 14% 15% 20% 17% 15% 12% 13% 10.5% 11% 18% 21% 19% 17% 20.5%21% 21% 16%
FIGURE 15: ACCOMMODATION: 2016 Turnover and enterprises
€billion
10 15 20 25 30 35
EU Germany France UK Source: Eurostat 2016
FIGURE 13:OUTBOUND TRAVEL SPENDING, BY AGE % of source market total (aged 15+)
%
10 15 20 25
0 5
21% 18% 16% 12% 10% 17%16% 21%
19% 18%18% 14%
15-24 25-34 35-44 45-54 55-64 65+ 24%
23% 20% 17%17.5% 12.5% 10% 9% 18% 16% 11% 22%
0 5
Turnover
10,000 20,000 30,000 40,000 50,000 60,000
0
Number of enterprises
Germany France UK Italy Spain
*2015
Figures rounded Source: Eurostat
FIGURE 16: TRAVEL AGENCY, TOUR OPERATOR RESERVATIONS: 2016
€billion
10 20 30 40 50 60
EU Germany France UK Source: Eurostat 2016
FIGURE 14: OUTBOUND TRAVEL MARKET SHARE BY TRIP TYPE % of source market (aged 15+)
16% 12% EU 69% Holiday VFR 18% 9% GERMANY 70% Business Other 11% 7% FRANCE 78% VFR: Visiting friends & relatives 13% 13% UK 71% Source: Eurostat EU OUTBOUND travel and spending are dominated by adults aged 25-64 taking holidays, with some
variation between major markets (Figures 12-14). The number of accommodation enterprises in a market appears to be in inverse proportion to total turnover (Figure 15). Travel agency and tour operator turnover remain high, especially in the UK (Figure 16). Spain dominates international receipts (Figure 17).
0 Turnover
5,000 10,000 15,000 20,000
0
Number of enterprises
*2015 Source: Eurostat
FIGURE 17: INTERNATIONAL TOURISM RECEIPTS
60 $bn
10 20 30 40 50
0 16 | Travel Weekly Europe Report 2018
Spain France UK Italy
Germany
Germany France UK Italy Spain
Source: UNWTO (2016 data)
€31.6bn €13.3bn €57.7bn* €11.3bn* €20.1bn $54.7bn
$38.4bn $37.5bn $36.4bn $33.8bn
12,339 8,929 7,694* 16,114* 12,932 25,800 15,800* 48,000* 45,500 52,000
€22.5bn* €22.3bn
€30.1bn €25.5bn €31.9bn*
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