content and other types of content. “Depending on the type of content, it might go down different workflows at the beginning – the traditional GDS or NDC, [but] it need not be much more complicated. “Airlines will be able to provide offers to passengers – for example, a business traveller booking a leisure trip with their family will need luggage in the hold that could be included in the offer automatically.” After that, future changes should be
relatively small, he says, arguing: “We’re shielding agents from [deciding whether to
invest in] version 17.2 or 19. Agencies will integrate our version. There might be some [future] changes, but they will be specific and small and agents will be shielded from them. We won’t have to change the whole thing.” He notes: “There were changes to
standards and updates every year, every month, anyway [with the traditional GDS].”
‘Costs are a separate issue’ This does not alter the fact that NDC will prove disruptive and will require effort and investment.
% BROWSE SHOPPING SITES/APPS BY SMARTPHONE: 2017 +6
FIGURE 22: -5 %
10 20 30 40 50
0 48% 39% 34% 29% 21% 23% 39% 32% 29% 24% 28% 45% -3 n/a +1 +8 -24 -16 -15 n/a -14 -10
Change on 2016
Germany UK Italy
Sweden US Japan
Pisanello says: “This is disruptive to
travel agencies. It involves resources and investment on their side. It will not be effortless. “For larger agencies with bigger systems
requiring more integration, it will mean a significant amount of work. They will need to make changes in work processes. But these are highly competent IT companies in their own rights, they know how to do it. “For smaller agencies, it might not be so
disruptive if they take things off the shelf. Smaller agencies which use our systems should be on a par with other [NDC users]. I don’t think they need be worse off.” He points out: “An agency booking a
Once a week or more
% PURCHASING ONLINE: 2017 In the last 3 months
FIGURE 23: % +3 %
10 20 30 40 50 60 70 80
0 All adults 78% 66% 54% 48% 23% EU
Germany France UK Italy
UK showed highest rate of online
+2 +2 0 +3 Change YoY
10 20 30 40 50
0
purchase in EU Source: Eurostat
Never Source: Ofcom Base: All adults with mobile phone
low-cost carrier today is already dealing with this [level of] complexity [and] OTAs are very used to using web services.” Pisanello notes: “We are talking a level up in disruption compared with Iata’s move to e-ticketing which took 11 years and was just transposing a paper process to a digital process. But take a step back – if we had to design a travel commerce model from scratch we would not do it the way it is today. We would do it the NDC way.” The costs of third-party airline distribution and who pays for it need to be viewed separately from NDC, says Pisanello. “NDC is a technology upgrade. Costs are a separate topic. Some airlines want to
FOR ONLINE PURCHASING: 2017 All adults with mobile phone
FIGURE 24: PREFERRED DEVICE
42% 42% 41% 39%
32% 13%13% 14% 7% Mobile 9% 15% 7% Tablet 9% Laptop *includes TV, 1%-2% in each case Desktop Source: Ofcom 10% 24%25% 28%
6% 8% 16%
don’t know Other* Base: All adults with mobile phone
Germany UK Italy US
Travel Weekly Europe Report 2018 | 19
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