So good… we did it again!


Back in 2017 we took 40 agents off to the grand old USA and split them into four different groups to experience


four separate itineraries. Taking in seven states between them and a fi nale full of fun in Florida, the groups proved just how valuable fi rst-hand experience is by returning to the UK and selling more USA packages than ever before! In fact, they told us that their knowledge about the destination had increased signifi cantly and in turn so had their confi dence to recommend the cities, tours and excursions they experienced.


So, with such glowing feedback and notable results what else


2017 Team Colin


was there to do… but do it all over again! Welcome to the Gold Medal and Travel 2 USA FAMtastic 2018! Partnering once again with Virgin Atlantic and Delta Air Lines, Gold Medal and Travel 2 set out to pull out all the stops for our second trip stateside. 40 agents were awarded their places following a three-month booking incentive, along with a number of wild card places, and joined us in April for the trip of a lifetime. Throughout these pages you can read all about the four groups and their time in the USA, so you too can gather knowledge and insight into this fascinating and diverse country.


2017 Team Gemma


Top tip from the experts


Ross Sinclair Senior Product Manager Americas & Caribbean, Gold Medal and Travel 2


2017 Team Andy


The USA offers an almost endless variety of holiday types and


Our fi rst USA FAMtastic trip demonstrated how our agent partners can make more


recommendations to their customers and sell with confi dence. It proved to be a real enabler. So we were keen to expand on this for our second trip of this kind, with new destinations, some up and coming cities and, of course, some timeless favourites. The four itineraries really showcased the very best that this huge and varied country has to offer and the 40 agents certainly have a huge amount of knowledge and insight to take home with them.


2017 Team Hollie USA & CANADA


First-hand knowledge and personal advice is one area where agents can really provide a tailored service to their clients and offer something


For more inspiration see Travel 2’s extended product offering in the new 18-19 USA & Canada and Florida brochures.


Goldmedal.co.uk | Travel2.com


which the internet can’t. These are the reasons customers will book with an agent again and again, based on personalised service and trusted recommendations. The more we help our agent partners gain this experience the more we give them the tools to grow their business.


2017 FAMtastic fi nale


I was delighted to join the four groups for the FAMtastic Finale in Las Vegas… what an amazing few days! I know the saying goes “what happens in Vegas, stays in Vegas” but we’re not in the business of keeping things to ourselves, so turn to the back page to fi nd out more!”


F LOR IDA Nick Hughes


Sales Director, B2B Europe, Gold Medal and Travel 2


experiences, from coastal cities to outdoor adventures and sun-drenched beaches to cultural hotspots. We tried to weave in as much as possible into these tailor-made itineraries and showcase a different aspect of the country across the four groups. We were also keen to introduce our agents to some emerging US cities including Seattle and Salt Lake City, which are both seeing signifi cant growth from UK visitors and are part of our current product extension.


My advice to agents would be to recommend a twin or multi- centre itinerary where possible. The more customers can explore and experience, opens up a world of possibilities and makes their holiday twice as nice!”


For more inspiration see Gold Medal’s extended product offering in the new 18-19 USA, Florida and Las Vegas brochures.

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