NEWS YOU CAN USE
PAGE 21 HIDDEN ICELAND OFFERS 20% COMMISSION
PAGE 22 UNIVERSAL NEWS FROM IPW 2018 IN DENVER
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OPERATOR
Super Break fuses ranges into one UK-wide brochure
Juliet Dennis
juliet.dennis@
travelweekly.co.uk
Super Break has merged its UK and London brochures into one new-look collection after conducting a poll of agents’ preferences.
The operator’s 148-page UK and
London Short Breaks brochure, which replaces two previous standalone programmes, focuses heavily on packaged breaks and is designed to inspire clients to travel. It features fewer hotels in a clear move away from a “hotel catalogue” design format. The first section of the brochure
is devoted to providing ideas and reasons for travelling on the operator’s breaks. It then splits the country
into regions, highlighting key attractions in each area. Each region has ‘Save, Spend, Splurge’ suggestions to show the range of packages to meet different budgets, and features hotel details.
OPERATOR
Best Served Scandinavia adds ice domes and luxury lodges
Best Served Scandinavia has boosted its accommodation and experiences range in its new winter-spring 2018-19 brochure. The wider range has added stays in ice domes and
luxury lodges, while new experiences include tasting locally made gin, vodka and aquavit at the world’s
icon, which also appears against the hotels offering that type of break to make it easier for agents to find the right property for clients. For London, breaks are further
split into themes including ‘history buffs’, ‘theatre lovers’, ‘families and big kids’ and ‘city explorers’. National sales manager Gary Gillespie said the new brochure was based on agents’ feedback, including the increased focus on packaged breaks. He added: “We asked agents
OUT NOW: Super Break’s new-look, 148-page brochure
The operator has also divided
its packaged breaks into 12 types, including dinner deals, afternoon tea, shopping, Friday night out, culture and royalty, entertainment and sport breaks. Each package has a separate
what they wanted and the feedback was very much that one brochure would be better. It will allow more racking space in stores and also means there are more cross-selling opportunities with all our UK products in one place. “We want to provide agents
with a brochure that can be used as a selling tool rather than a hotel catalogue.” Not all hotels are featured in the new brochure but the operator’s
full range is available online.
superbreak.com
northernmost distillery, the Aurora Spirit Distillery, and sampling Arctic tapas. The four-day Tromso Ice Dome break combines a
city stay with a night at the newly created Tromso Ice Domes – seven intricately carved suites in the Tamok Valley. Snowshoe hiking and a wildnerness dinner cooked on an open fire are offered every night as well as a husky safari ride. The operator has also introduced several escorted tours including Hunting the Aurora in North and South
Iceland and an escorted Santa break.
best-served.co.uk
31 May 2018
travelweekly.co.uk 19 NEWS IN BRIEF
Disney to open first Star Wars park next summer
Immersive theme park Star Wars: Galaxy’s Edge will open in summer 2019 at Disneyland Resort in California and in late autumn 2019 at Walt Disney World Resort Florida.
bit.ly/StarWGE
BA adds Marrakech link to Heathrow from October
British Airways is to start flying from Heathrow to Marrakech from October 28. The airline will fly to the Moroccan city four times a week on Thursday, Friday, Saturday and Sunday.
ba.com
Win champagne tea with Tipto
WIN!
Agents can win a champagne afternoon tea for two by completing all Tipto’s online supplier training, including a new module from Scenic and Emerald Waterways. Upon completion, agents gain gold star status and are entered into a prize draw. The deadline is June 30.
tipto.co.uk
Advert
Did you know…? Flying to the idyllic islands of the Caribbean couldn’t be easier when flying with our trusted airline partners, including British Airways, Virgin Atlantic and Thomas Cook Airlines. #FlightAttendantDay
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