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FAMILY HOLIDAYS MULTIGENERATIONAL DESTINATIONS A grand


Struggling to keep the whole family happy on holiday? Katie McGonagle gets the lowdown on multigenerational breaks


@katie_mcgonagle


inding a family holiday can be tricky at the best of times: balancing the needs of stressed-out parents and lively little ones, finding the right destination on the right dates, and within the right budget. Add grandparents to the mix and it’s a wonder anyone manages to find a family holiday at all. Then again, if you get the


F


formula right, it’s a special experience that all generations will treasure, making the extra effort worthwhile – and rewarding you with better commission. It’s not just about sharing special moments. Part of the growth in demand for three-


generation breaks is the fact that grandparents – often


with more disposable income than their thirty or fortysomething


plan


offspring – are footing the bill. So brands that focus on the older generation are spying an opportunity to get those clients to book a family break, too. Saga Holidays managing


director Maria Whiteman says: “We receive a lot of requests from customers who want to plan a celebration with their families while on holiday. This is a definite opportunity for Saga. Many people over 50 will have adult children and grandchildren that they love spending time with, so this is absolutely something we’re looking at doing. “Our plans are to look at multigenerational groups on private tours, so they can have a wonderful family trip without impacting on other Saga groups who may not want to travel with children. We’re still working on our offering, but we’re already looking at options to


8 February 2018 travelweekly.co.uk 53


FAMILY HOLIDAYS


SPECIAL ISSUE


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