GREECE & CYPRUS UPSELLING DESTINATIONS Moving


Greece and Cyprus were made for upselling, writes Laura French


@laurafrench121 A


simple flight-plus-hotel holiday is all well and good,


but will your client remember that booking in years to come? Perhaps not. Yet throw in a few little extras – lounge passes, room upgrades, dining packages and culture-filled excursions – and suddenly it starts to become a little harder to forget. “Upselling adds value and


variety to a booking,” says Peter Cox, purchasing manager for Cyprus at Classic Collection Holidays. “Pull together a first- class itinerary and you’ll win over a client for life, and also benefit


from the extra commission that a higher value booking brings.” Thankfully Greece and Cyprus


are knights in shining armour when it comes to the topic, with innovative all-inclusives, numerous suite types and various add-ons enabling you to bolster your booking and your credentials.


w WINE AND DINE If there’s one thing that can sway the most reticent of customers it’s surely food, glorious food, so highlight dining upgrades for clients looking to indulge while budgeting in their costs


on up


from the start, says Lauren Ross, product and commercial manager for Europe at Simply Luxury by Travel 2. “Upgrading a booking to half-board is a great value-for-money extra, particularly for families,” she says. Some hotels offer upgrades


for free if clients stay for a certain amount of time – a good upselling opportunity for those initially considering a shorter


stay. Take the Annabelle and Almyra in Paphos, both of which offer a complimentary upgrade to half-board when guests stay for five nights or more. For those that don’t, highlight the more interesting offerings. Sani Resort’s Dine Around programme, for example, gives clients who opt for half or full-board a choice of 22 restaurants and the flexibility


7 December 2017 travelweekly.co.uk 61


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