A TECH REVAMP
advice to improve marketing techniques and capitalise on sales opportunities. Dilworth added: “There is no point in collecting 10,000 email addresses if you bulk email them and they turn into spam. It’s not about emailing clients every week, it’s how best to target and market to them using the information in the system.
“In a short amount of time the new
system will give the business owner data to analyse what is being sold, who is selling it and what is not being sold. “If you know what you are not selling and why, you can rectify and deal with it, rather than have no idea what potential business you are losing.”
independent travel businesses in the UK. Its suite of products includes a
customer relationship management system, vCRM, which allows agents to see what holidays clients are asking for and what quotes are being provided, as well as profiles of clients and their booking history, all managed in one place and accessible to all team members. The CRM system is integrated with its phone system, which means agents will
know which customer is ringing and see details of previous bookings or quotes before they answer the phone. Managing director Rob Barker says: “It gives you a holistic view of the customer before you have picked up the phone.” Vertical’s vDashboard gives agents a ‘helicopter view’ via one main screen of all sales, and provides quick links to all other products and documents relating to bookings, customer data, events, documents and images. Among other services offered by
Vertical Systems is automated billing for customers so clients can manage and pay balances themselves online. This year £1 billion worth of bookings have been transacted by Vertical Systems, up 20% on 2016.
THE PRIZE
The winning agency will receive: ■ a visit from Vertical’s expert team to assess your needs
■ CRM system ■ new telephone system ■ new back-office system ■ search and booking front-office system
■ online payment system for clients to pay you online
■ installation and staff training ■ follow-up advice
HOW TOENTER
Tell us in no more than 250 words why you think your business deserves a technology overhaul. You must be prepared to have
a telephone interview with Travel Weekly as part of the selection process and be featured at regular intervals by Travel Weekly next year. This would include speaking to one of our journalists and having photos of your agency and staff in Travel Weekly’s magazine and online. The deadline for entries is
December 31. The winner will be announced in mid February. Enter at:
comp.travelweekly.co.uk/techkickstart
7 December 2017
travelweekly.co.uk 19
PICTURE: SHUTTERSTOCK
WIN!
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