NEWS CONFERENCE REPORT
Jet2holidays Conference 2017: Operator hosts 250 independent agents at its 1980s rock star-themed ‘Partnerships 2 Success’ forum held at Hard Rock Hotel Tenerife. Ben Ireland reports
Derrick Scott wins ‘Jet2holidays’ Got Talent’ contest as Michael Jackson
Star guest Sinitta
Jet2holidays to enhance its trade website to aid agents
Jet2holidays is to launch a revamped trade website in the next three weeks, with tools to help agents improve sales and find the best deals faster.
New features include reminders
that customers have returned from holiday, with a button that agents can click to send overbranded emails encouraging them to make further Jet2holidays bookings through their local agent. A holiday calendar feature will
also help agents find customers who have a destination in mind a cheaper alternative travel date. Agents, some of whom were
consulted on changes, will also be
“We’ve provided tools that agents want and need to help sell more of our holidays”
able to complete Earn Your Wings training modules to collect badges and certificates while learning about products, hear Jet2 news and download posters. Business owners can boost
customer service, sales, branding, and data capture through a new Service to Success programme. Head of trade Alan Cross said:
“Other people’s websites are a booking system, ours is a sales system. We’ve provided tools that agents want and need to help sell more of our holidays.” Cross said 85% of trade bookings were now made online. In his keynote speech, chief
executive Steve Heapy said the new website “will be even faster, better looking and easier to book as of December”. The site,
trade.jet2holidays.com,
will work on desktop, tablet and mobile, and is part of a £1.5 million digital investment. Jet2holidays also revealed
plans for booking centres within independent agencies, and for a tool to enable customers to find their nearest independent travel agents that sell Jet2holidays via a postcode search on its consumer website. One agent at the conference said the move raised price parity
Alan Cross: ‘It’s right to reward the agents that support us’
14
travelweekly.co.uk 7 December 2017
concerns, but Cross told Travel Weekly: “Agents are going to get traffic and customers they’ve never had before, and the customers that already want to book through an agent will still go straight to them.”
Operator moots tiered commission to support trade
A tiered commission structure is being “investigated” by Jet2holidays to reward independent agents which support the operator. Alan Cross, the operator’s head of trade, told Travel Weekly that if such a scheme were introduced it would not be for at least a year. But he said a graduated
commission structure – which would see agents who put more effort into promoting and selling Jet2holidays earn a higher commission rate – was something the company was “very aware of”. Cross said it was “right
to reward the agents that support us”.
He said Jet2holidays
currently gives its more-supportive retailers increased marketing spend. He added: “I believe, going
forward, we do probably have to look at a tiered system. “When the time is right, we will take that forward and we will discuss that with travel agent partners before we do anything.”
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