Video technology is playing an increasingly important role in b2b marketing. And, judging by the offerings of these exhibitors, it is being used to strikingly good effect. We hope you’ll find them inspiring
V A U LT
Words | World Show Media staff Photography | SATTE India
P
resentati on has never been more important when it comes to gaining a competi ti ve edge in an
increasingly competi ti ve marketplace and many exhibitors will take full advantage of the multi media opti ons. Here, we showcase some of the videos shot for the 2019 exhibiti on. They range from the informati ve to the inspirati onal and demonstrate how parti cipants have been promoti ng their extensive range of products and services. Many shows have seen companies premiere everything from
new services to partnerships and desti nati ons in this way. Using clever producti on techniques and imagery, they’ve also allowed parti cipants to showcase the quality of their off erings, and the technical aspects in the most eff ecti ve ways. And for fi rst-ti me parti cipants, the videos also off er, not just a hint of what to expect, but a taste of the atmosphere of what is the biggest show of its kind in this part of the world. Don’t forget, SATTE is more than just a place to meet, mingle, make contacts and learn about the latest innovati ons
and trends in the market. Various surveys have shown that, year-on-year, consumers are reporti ng video as the content they most like to see from brands. Emerging technologies such as 360-degree fi lm and virtual reality are obviously making this an exciti ng trend, but some brands are deliberately shooti ng in a more personal way, using mobile phones and social media. LinkedIn report that video is shared
20 ti mes more than other formats on its feed - and that video ads generate view rates of almost 50 per cent. Any doubts? Just click play...
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