Somatheeram, Ramada Kerala, Ananta Resorts, Venetian Cotai, Ayana Resort. Last year marked the 26th edition and a new venue - India Expo Mart, Greater Noida, Delhi – NCR. Participation reached new heights with more than 1,000 of them arriving from over 50 countries and 28 Indian States. The 2nd year of the I-Pledge campaign to promote sustainability received more than 40,000 pledges.


WORDS OF PRAISE The event was inaugurated by the chief guest, Dr Mahesh Sharma, Union Minister for State for Culture along with key dignitaries, Mr John Amaratunga, Minister of Tourism Development, Christian Affairs and Wildlife in Sri Lanka; Mr. YB Tuan Muhammad Bakhtiar bin Wan Chik, Deputy Minister of Tourism, Arts and Culture in Malaysia; Ms. Nia Niscaya, Deputy Minister of Tourism Marketing, Ministry of Tourism of the Republic of Indonesia; Ms. Eunji Tae, Officer, Regional Department for Asia and the Pacific, UNWTO; Mr. Subhash Goyal, Member, National Tourism Advisory Committee; Mr. Yogesh Mudras, Managing Director, Informa Markets and Ms. Pallavi Mehra, Group Director, of Informa Markets. Dr Sharma described SATTE as “the


tourism maestro” which has managed to take the industry to new heights. “The potential for tourism in India is


high,” he added. “It takes 6.8 per cent of the country’s GDP and has shown a growth of nine to 13 per cent in the number of tourists visiting India.” Mr Amaratunga said: “The expo enabled professionals to congregate and conduct business, arrive at solution-driven innovations to counteract economic uncertainties and promote inbound, outbound and domestic tourism in India.” He added: “Our goal is to make Sri


Lanka the most preferred destination for Indian tourists. We are far from realising the full potential of the Indian outbound market.” Ms Tae from UNWTO described the


event as “an excellent showcase for tourism industry, not only within the region, but also globally”. She went on to spell it out in simple


terms. “As one of the New Year´s first meetings of the international tourism community,” she said. “SATTE is setting an excellent stage for a year of strong co-operation, dialogue and meaningful advancement in tourism.” Elsewhere, the sentiments were the


exhibitors showed that: l 97 per cent of them would consider exhibiting again.


l 95 per cent were “extremely satisfied” with the exhibition.


l 86 per cent were happy with the visitor quality and traffic.


l 77 per cent said that they were able to achieve their business goals of making contact with business partners or buyers.


l 74 per cent said that the fair had helped them to collect effective market information.


l 67 per cent felt that SATTE helped them to make stride towards


same. Mr Florian Sengstschmid, CEO of the Azerbaijan Tourism Board, saw the event as a springboard to the future. He explained: “In terms of marketing


strategy, one important step was to identify India as one of our target source markets and the decision to install a representative office of the ATB in India and to work with the media in this regard. “This means, from the B2B perspective, there will be lots of activities following this, like road shows rolling out in certain mega cities.” By now, the event had not only


established itself as South Asia’s leading tourism event, but was able to boast an impressive list of achievements. For example, a poll of


SHOW DIRECTORY I SATTE 2019


building their brand. None of


the above is surprising, given that there were so many organisations and disciplines represented there. Among them were airlines, car rental companies, golf resorts, cruise liners and IT companies. Add to that hotel chains, state tourism departments, travel agents and tour operators and you get a good idea of the sheer size and reach of the event. Visitor profiles tour operators, travel agents and corporate decision makers but wedding planners, TV and film location planners and, importantly, potential investors.


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SATTE PREVIEW 2020


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