EVENT DIARY One of the great benefits of a well-run trade expo is the way panel


discussions and conferences allow visitors to interact with expert guests. Themes have always been current and this year’s are no different


Words | SATTE promoti ons team Photography | SATTE india


SATTE EXPO 8 - 10 JANUARY 2020


Panel discussions have always been lively aff airs. Previous events have explored topics such as sustainable tourism, marketi ng India for the MICE market and asking the questi on: is aviati on soaring high or grounded? The last conference discussed how to sell the fl y/cruise market, opening with research on Neuromarketi ng. They have ranged from posing direct questi ons such as: cruising – are you selling it right? to in-depth discussions on how to harness the potenti al of local experiences when looking at the potenti al for niche tourism | CLICK THE ICON ON THE RIGHT TO REGISTER


REGISTER HERE SESSION I


GLOBAL ECONOMIC SCENARIO AND TOURISM TRENDS The global travel industry is predicti ng subdued growth, thanks in a large part to the sort of economic uncertainty fuelled by fears of recession in both the United States and Europe where Brexit and the collapse of Thomas Cook are taking their toll. This is expected to have a serious impact on the job markets. Recent research undertaken by the World Travel and Tourism Council has revealed that the sector accounted for 10.4 per cent of global GDP and 319 million jobs in 2018 - 10 per cent of total employment. Although there is, as yet, no clear-


cut communicati on from the thought leaders of the travel and tourism industry, if recession does come any ti me soon, jobs will doubtlessly be hit. The situati on in India even more


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alarming, thanks to the prevailing regional situati on, marked by the collapse of Jet Airways and Cox and Kings. These session will discuss the current state of the industry and seek the possible soluti ons needed to return to normal growth.


SESSION II


ADVENTURE TOURISM: UNLOCKING NEW AVENUES Despite having 70 per cent of the Himalayas on its northern border, over 7,000 kms of coastline, and being one of only three places in the world with both hot and cold deserts, India ranks only 10th in terms of areas under forest cover and sixth in a list of recognised UNESCO Natural Heritage sites. Indian adventure tourism is at a


nascent stage. The country is able to lay claim to being one of the few desti nati ons which can off er an exhausti ve list of adventure acti viti es,


yet it welcomes only 3.4 million adventure travellers from a global pool of more than a billion so-called adrenalin junkies. Some of the reasons have been


identi fi ed as a lack of awareness, inadequate marketi ng and promoti on and a lack of safety guidelines. This session is intended to be both a discussion on the current scenario and an platf orm to explore opportuniti es for new avenues.


SESSION III SHOW DIRECTORY I SATTE 2019


SMALL SCREEN, BIG IMPACT Desti nati ons have traditi onally been quick to take advantage of the rising popularity of TV series, taking the genre of “cinema tourism” a step further into new mediums. Today, they are not only targeti ng big budget fi lms, but also trying to tempt the producers of commercials and TV series to consider them when fi lming,


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SATTE PREVIEW 2020


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