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days. If you want to relax, we have the beaches of Goa, if you want to rejuvenate, we have Kerala; we have history in all our states with a large number of UNESCO sites. And we have snow if you want to ski. There’s something for everyone. Whatever the area of interest, you can find it here. There’s so much on offer.


And there’s growing traction in the cruise market? The government defined its cruise tourism policy a few years back and identified five places which have traditionally been freight ports but they are now converting them into cruise terminals as well.


In Mumbai the land has already been YOUR BUCKET LIST?


I do have a list of my own, of course, but I want to explore India far more than I have. One of the places I want to discover is Northeast India. Until now, I have been struggling to take time out but I need to change that. And is that work or play? There’s always a little of both. Since we are a part of this industry, even if we go on holiday there’s always an element of research. When we come back, there’s a lot more we can talk about. We are connected with a very large community and our personal experiences matter a lot. Last year in Dubai I decided to take time out to explore a little more beyond shopping and took a took a skydiving excursion. I was so excited that I highlighted it all over my social media and got queries from people who wanted to sell the experiences to their clients and asking my opinion, so even then I felt I was contributing something.


For more information | satte.in


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similar number for 2020; a thousand- plus exhibitors. Already 500 buyers have registered for our domestic buyer programme.


Business travel has taken an upturn. Is that something you’re aware of? We cater to all segments which I can break down as leisure, business, MICE and luxury for example. But we haven’t really structured ourselves


allotted for a new terminal which they want to make as a complete destination in itself; somewhere you can take a cruise liner and there’ll also be mall and a hotel. We haven’t defined a timeline, but there’s a plan.


And the future? India is a growing market. There’s lot we would like to bring together. We work on broad segments at the moment but we want to go a little deeper, in order to develop MICE,


IT’S A DESTINATION FOR 365 DAYS. WE HAVE HISTORY IN ALL OUR STATES. WHATEVER YOUR AREA OF INTEREST, YOU CAN FIND IT HERE


towards business travel as a segment. We have taken a bit of an initiative from 2019, though. We had a corporate day where we partnered with ACTE, a global association, bringing together corporate travellers doing a workshop and a panel discussion with them, and moving forward, we are looking at strengthening the business association.


Is there one way of describing India? I would say it’s a destination for 365


luxury, business travel and cruise tourism for that matter. We are also in the process of announcing new editions of SATTE within South Asia and will, for example, be launching the first edition of SATTE Bangladesh in August 2020 and I look forward to being in the driving seat and driving those projects forward.


For more information | satte.in


SHOW DIRECTORY I SATTE 2019


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