off ering incenti ves and technical assistance to att ract more. Some of the major case studies in this segment have involved the increasing popularity of Spain, following the success of Zindagi na milegi doobara. Ireland and Croati a have also


experienced increased interest as a result of Game of Thrones, and on the domesti c front, people have been keen to visit Lake Pangong aft er the fi lming of the comedy-drama, 3 Idiots. The session will explore opportuniti es within fi lm tourism and the availability of technical assistance and incenti ves.


SESSION IV


MID-MARKET HOTELS: BEST BET IN THE CURRENT HOSPITALITY SCENARIO? Recent years have seen the hospitality industry fl ourish in India. Today, it’s not just the global players reaping the


benefi ts, but the smaller, ti er II and III citi es, thanks to the fact that India has one of the fastest-growing economies, with people having more disposable income and, therefore, ever greater aspirati ons to travel. As a result, hotel chains are obviously looking to exploit the fullest potenti al of this emerging market. And with an encouragingly robust


pipeline of new hotels emerging, it’s the mid-market players who are enjoying the majority of this growth. Real estate prices are among the most expensive in the world. But, despite these high operati onal


costs, the players in this segment are the ones recording profi ts. The session will focus on the


SHOW DIRECTORY I SATTE 2019


performance of this specifi c segment and explore the sort of vital operati onal challenges that are involved when keeping service in mind in what is such a high-touch market.


SESSION V CORPORATE TRAVEL DAY POWERED BY CTC Day 2 of SATTE 2020 conference will once again be a Corporate Travel Day and will be powered by Corporate Travel Community (CTC). Under this partnership, CTC will organise two power-packed sessions. They will be ‘Airline Programmes


+ NDC educati on forum’ and ‘The Accommodati on Outlook and Technology Innovati ons Educati on Forum’. Apart from these, many more conference sessions are planned during SATTE 2020. The Corporate Travel Community is a


network of corporate travel buyers and others who manage their organisati on’s travel portf olios. CTC is part of Informa, whose Informa Markets division runs hundreds of events and trade shows around the world under more than 550 B2B brands.


3


SATTE PREVIEW 2020


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*Times may be subject to change


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