FEATURE | THE RISING STARS


AWARDS VDID


If there are ever any doubts as to whether the future of the industry is in good hands, they are usually dispelled by the quality of the work presented by its young talent. The VDID newcomers never disappoint


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hairs which can cross their legs and knit together to create long benches, a kitchen for people on the move and more interested in takeaways than cooking and a pantry that uses evaporative cooling all have one thing in common. And so do a stool with a movable seat for people who don’t always want to sit still and a striking circular fl oor lamp that doubles as a clock. So, what unites them? All have either won, or been given honourable mentions, for their contribution to design innovation by the VDID awards over the past fi ve years. One of the most intriguing was a wall-hung bee habitat intended as a counter-proposal to honey-providing hives by providing homes for wild swarms by being designed in such a way they’d be drawn to it as a natural migration spot. That was the brainchild of David Gebka, who was studying at the State Academy of Fine Arts in Stuttgart. His work was honoured after judges noted how it drew attention “to the symbiosis between humans and urban fauna as well as the dwindling habitat for wild bees”. Entries have strayed beyond furniture and interior products into the world of smartphone apps, blood


transfusions, mobility in rural areas and even maritime rescue. In the 60 years since VDID began, the tone and type of entry submitted has changed dramatically with a naturally increasing emphasis on digital interfaces and process management. For years, the transformation of the profession has been clearly refl ected in the submissions for the newcomers’ award which showcases some of the best up-and-coming talent and it will be the same again this year when the latest offerings are presented at the VDID stand in Hall 4.2.


Expect to see an emphasis on


green and sustainable products. One previous winner, Florian Weisz from Muthesius Art College, Kiel, even devised a machine for fauna-


sensitive mowing of trenches. It was designed to evacuate them of small animals by vibration and incorporated an ultrasonic stop mechanism to detect any left behind.


VDID NEWCOMERS AWARD 2019 | HALL 4.2 The award ceremony will form part of the VDID Industrial Design Day conference on May 24 | vdid.de


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