THE WINNERS ACCOLADE PUT THEM ON THE ROAD TO COMMERCIAL SUCCESS
Last year’s competition produced some truly innovative winners from an international range of entrants covering a wide range of products and disciplines. Among those to win a Best of the Best accolade was ComfortSwing, a dishwasher lift system from Hettich of Aizarnazabal, Spain, that enables the lower rack to be raised to an ergonomic height for easy use. It even includes its own noise-reduction system. Then there was The Goodside Fusion from the OKE Group GmbH, of Ummerstadt, Germany, a solution for single beds that does away with the need for a slatted or platform base. They slide instead into pockets on the bottom of the mattress, or between foam layers, when used in upholstered seating. Designs like this impressed the six-strong panel which included Professor Dr. Peter Zec, the founder and CEO of the Red Dot Award. “It is a reassurance that one is on the right track and should keep moving further in this direction,” he said. “If designers or companies win a prize in the interzum award, they can be proud, because they were able to convince an international expert panel of their product’s design quality. In this respect, it is also a testimony to their design know-how.” He added: “They should make use of their deserved prizes and communicate their success to the broad public. By incorporating the prize in their communications, they can use it as a unique selling point in order to differentiate themselves from their competitors and attract attention to their products. This way, winning at the interzum award can contribute to a designer’s or company’s market success.” Many even now form a more permanent exhibition via the
awards website which, not only allows winners to showcase their products online but serves as a useful research tool and a source of inspiration for product developers, designers and architects all over the world who are searching for innovative detail solutions and materials.”
Other winners included the Air Hinge from Salice of Novedrate, Italy, a multi-functional component which uses sophisticated technology to fi x the rotating doors to the furniture base without the need for drilling and Karuun Furnier, a natural veneer from Out for Space, of Kissleg, Germany, derived from rattan and offering a sustainable alternative to materials such as plastic.
THE JURY LEADING INDUSTRY NAMES GUARANTEE OBJECTIVITY AND RELIABILITY All six judges are highly respected experts in their own fi elds. They are:
●
Martin Beeh, Founder and owner of beeh innovation, initiator and project lead for
materials.cologne - Die Konferenz für Design und Innovation and university lecturer on Design Management, Cologne, Germany.
● Dick Spierenburg, Designer at Spierenburg studio in Maarssen, The Netherlands ●
Prof. Martin Stosch, lecturer on Wood Technology at the Ostwestfalen-Lippe University of Applied Sciences, Lemgo, Germany.
●
Prof. Danny Venlet, owner of Studio Danny Venlet and a lecturer at the School of Arts KASK in Gent, Belgium.
● Winfried Weber, product manager at hülsta in Rosendahl, Germany. ●
Prof. Dr. Peter Zec, president of the Red Dot Award, Essen, Germany and senator at the International Council of Societies of Industrial Design (Icsid) in Montreal, Canada.
INTERZUM WORLD PREVIEW
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