TOP AND BELOW | Ditigalisation
affects every aspect of the industry and its infl uence is growing
exhibitors at the piazza present their digital solutions, which are responses to international consumer trends. As well as physical products, there are also new business models and solutions that use digital tools to improve the design, production or sales process.” The key concept here is “service design”, which recognises that, what many see as the fourth industrial revolution, has not only radically changed the opportunities of the industry, but also the expectations of the customers. In the digital age, customers are also better informed than ever. They can access product information, prices and suppliers at any time and in any place. This consumer behaviour is associated with a growing need for real social connection, for sustainability and for experiencing the way things feel to the touch.
She added: “Our aim is to work together with the exhibiting companies to show how the digital revolution can be harnessed in order to meet customer expectations – not just in terms of product development but also in the areas of production, sales and recycling.” For the customer, this is a revolution that began quietly; one that has long seen the end of paper catalogues, hand- drawn sketches and printed parts lists. Producers who had to wrestle with hundreds of colours, materials and confi guration options are now able to confi gure their living
rooms and kitchens on their ipads rather than having to sit patiently next to a designer’s PC. Such processes can be staggeringly realistic and actually invite interactivity as customers play with confi gurations, materials and colours. In the background, packages such as the Confi gurator
from Roomle, of Linz, Austria, which featured at IMM in January, translates the visual into an error-free parts list, complete with all order numbers for processing immediately after the customer presses the OK button. Robots have long since taken over the chore or routine work in living areas, but opportunities for individualisation have grown, thanks to advances in the use of sensors and IoT technologies have advanced the cause of Smart Homes or, what are now called Phygital homes. There is ample evidence that, for those who embrace
it fully, digital change can be enriching as more and more technology is being packed into the furniture itself and completely new pieces are being created as a result. These days it means far more than turning machines - or anything else - into smart or intelligent ones, but ensures that interfaces and, as a result, communication between man and machine are becoming increasingly natural. As Ikea’s former president Anders Dahlvig, once said: “Digitisation is not a threat, it’s God’s gift to us.”
INTERZUM WORLD PREVIEW
BACK TO CONTENTS
39
Video Credit |
roomle.com
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78 |
Page 79 |
Page 80 |
Page 81 |
Page 82 |
Page 83 |
Page 84 |
Page 85 |
Page 86 |
Page 87 |
Page 88 |
Page 89 |
Page 90 |
Page 91 |
Page 92 |
Page 93 |
Page 94 |
Page 95 |
Page 96 |
Page 97 |
Page 98 |
Page 99 |
Page 100 |
Page 101 |
Page 102 |
Page 103 |
Page 104 |
Page 105 |
Page 106
