WELCOME | GERALD BOSE


INTERZUM 2019


SHOW TIME


This year marks a special birthday and, as expected, it promises to be one that is worthy of celebration


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nterzum is 60 this year - an anniversary that looks set to be celebrated by the arrival of more than 1,800 guests, many of them new to the show. So what can they expect? Quite simply, the best insights into the sort of product innovation that has established the fair as the most important platform for communication and trade for the international furniture supplier industry in the world. It’s where, via the specially themed piazzas, they will fi nd highly diverse answers to the market’s key questions on subjects as diverse as digital printing, tiny spaces and disruptive materials. Previous shows have been of an impressively high standard and our aim is to build on them in the future: We see our mission as an evolution of the trade fair, not as a revolution.


Regular visitors and exhibitors will notice small optimisations in terms of hall layout and space dedicated to a new special exhibition area for digitalisation, designed to highlight its impact on suppliers and manufacturers. And they can expect greater use of social media to address visitors and, in particular, reach the younger generation more effi ciently. As you’d expect from an event of such global infl uence, this is where you’ll continue to fi nd the most innovative products, new technological developments and innovations in materials.


As well as global - and often household name - key players, the whole


industry descends on Cologne to witness a whole host of product premieres – and to steal a glimpse of the future. There will be plenty of room for interaction, thanks to a range of congresses and lectures organised in conjunction with international market and opinion leaders. These present the perfect opportunity to establish contact with experts and share knowledge. Trade visitors also have access to The Speakers Corner where they can choose their own topics and present them in 25-minute slots. And this year, the birthday year, we


can promise one thing for sure - the celebrations are guaranteed to be fun.


"It's an evolution, not a revolution. We need to maintain and build on our high standards"


RIGHT | Chairman and Chief Executive, Gerald Bose


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INTERZUM WORLD PREVIEW


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