Video is becoming an increasingly important marketing tool.


For a flavour of what awaits visitors, we showcase a selection of highlights from the 2017 event. Be inspired!


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resentation is now a vital part of gaining a competitive edge in any market and many exhibitors will take full advantage of the multimedia options available for marketing. Here, we showcase some of the videos that were shot in advance of, or at, the 2017 exhibition. They range from the informative to the inspirational and demonstrate how participants have been showcasing their extensive range of products and services. Previous shows have seen manufacturers premiere everything from new materials to products and accessories in this way. Using clever production techniques and imagery, they’ve also allowed participants – including major brands - to showcase, not just the quality of their products, but the technical aspects in the most effective ways. And for fi rst-time visitors and participants, the videos


also offer, not just a hint of what to expect, but a taste of the atmosphere of what is the biggest show of its kind in the world. Don’t forget, interzum is more than just a place to meet, mingle, make contacts and learn about the latest innovations and trends in the market. Various surveys have shown that, year-on-year, consumers


are reporting video as the content they most like to see from brands. Emerging technologies such as 360-degree fi lm and virtual reality are obviously making this an exciting trend, but some brands are deliberately shooting in a more personal way using mobile phones and social media. Importantly, it’s having a major effect on B2B marketing. LinkedIn, for example, report that video is shared 20 times more than other formats on its feed - and that video ads generate view rates of almost 50 per cent. And if you’re in any doubt about why, just click play.


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