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have been identifi ed as being in priority need. Within the region, Salford reportedly builds more social homes than any other local authority. Despite this, Salford ity ouncil says it currently has up to , applications on its housing register, and is receiving approximately  new applications a day.


The urgency of the need for affordable housing is indisputable. One organisation chipping away at this task is social housing provider orousing, which currently owns , homes across the north west in areas including Salford, nowsley, Oldham, ylde and Trafford. The provider places emphasis on positively impacting the lives of its social housing tenants, by providing “safe, well-maintained homes while making sure we deliver customer focused services that are fair and effi cient,” explains orousing director of development, hris ather.


orousing prides itself on driving tenant satisfaction as well at what it calls “an inclusive culture – creating a place where everyone can thrive and be themselves,” adds ather. “We aim to provide excellent services that are effi cient and easy to access through automation and detailed insight.” To support the region’s acute need for social and affordable housing, orousing is continuously looking to add to its portfolio, with seven developments currently underway and a further two due to start this year, and over , planned homes in the pipeline. In the “family-friendly” town of Swinton, located within the ity of Salford, sits one recently completed scheme by the fi rm. It makes use of a disused piece of brownfi eld land and supports Salford ity ouncil’s “priority to increase the supply of social and affordable housing across the borough,” says ather.


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