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7.4


Student A Fuel sources


1 Flexibility


• Flexibility is important. Can the technology be applied to different types of vehicle, e.g., for family use, sport, transport?


• New developments: if a fuel source can be upgraded without the need for extensive reworking of the car, as new cells become available, costs can be kept down.


• It may be possible to produce alternative fuel sources using a range of materials. However, this may restrict potential applications/lifespan.


Student B Fuel sources


2 Manufacturing


• Costs: industry will not consider manufacturing new technology until it is clear that this will be profitable.


• Tools: can existing machinery be adapted for production? What will be the cost and timeframe for developing any new machinery?


• Can the existing labour force carry out production without the need for extensive retraining?


• The manufacturing process may be subject to special (potentially costly) regulation, e.g., because it is dangerous to workers or environmentally unfriendly.


Student C Fuel sources


3 Power and efficiency


• In engineering terms: what is the rate of conversion of energy to electricity? Are there any limits on the maximum efficiency?


• For marketing: technical data for the fuel source is important; marketing people will use it to sell the cars.


• Driving conditions: for the international market, the power source must maintain efficiency under a variety of operating conditions – especially climate and the demands of cruising/stop-start driving.


Student D Fuel sources


4 User concerns


• Any inconvenience or potential risk to the buyer will be very unpopular: • Will any new training or licence be required to drive the new vehicle?


• Is the vehicle clean, comfortable and quiet?


• Is the power source safe, especially if damaged in an accident?


• Is maintenance quick and reasonably cheap – and are workshops easy to find?


• Environmental profile: the new technology will be more attractive if it is ‘clean’ in terms of its production, use and eventual disposal.


104


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