UPFRONTS
NEWS
PRIORITY USERS
In April came the news
that Facebook is trialling a scheme which charges users to message other users outside their own circle. Ten per cent of
Facebook’s UK users have the option of paying anywhere between 71p and £10.68 to contact ‘priority’ users. First trialled in the US last year, it’s reported that the move is designed to prevent spam, but thoughts in the UK press immediately turned to who was worth what - and why. With pricing based on the number of followers, location and other message activity, The Sun was among those who reported that a message to diver Tom Daley would set fans back nearly £11 but that comic Miranda Hart was available at the basic rate of 71p, while messages to astrologer Russell Grant and comedian Dara O’Briain were even cheaper than non-celeb users, at 67p and 65p respectively.
facebook.com
NEWS
HOMING IN ON
Introducing Chat Heads
STATISTICS
Facebook’s Graph Search announcement was followed by two further developments. Facebook Home is, as the name suggests, an Android homepage which places the emphasis fi rmly on messaging. Whatever you may be using your phone for at any given moment, Home enables your Facebook friends – who here become ‘Chat heads’ – to message you instantly. “To users, the sell
here will be making it
90% TRUST PEER RECOMMENDATIONS
SOURCE: SILVERPOP/SEOMOZ BLOG
THE AVERAGE SOCIAL POST HAS A HALF-LIFE OF 18 MINUTES.
14% TRUST AN ADVERT SOURCE: EDELMAN TRUST BAROMETER
EACH MONTH THERE ARE NOW 24 BILLION SEARCHES ON TWITTER COMPARED WITH 4.1 BILLION ON BING AND 9.4 BILLION ON YAHOO!
SOURCE: WALLBLOG/
WEBSITE-MONITORING.COM
SOCIAL MEDIA STATISTICS COMPANY SOCIALBAKERS ESTIMATES FANBASE ARE COMPOSED
7 issue 17 may 2013 16.7M OF OF ‘FAKE’ OR EMPTY ACCOUNTS
easier to share information, photos and so on with
friends,” says Jan Dawson, Chief Telecoms Analyst at Ovum. “But to Facebook, this is about becoming
ANDROID
more deeply embedded in the operating system on mobile devices, and creating a broader platform. Since Facebook doesn’t make an operating system for mobile devices, this is the next best thing. It will allow Facebook to track more of a user’s behaviour on devices, and present more opportunities to serve up advertising, which is Facebook’s main business model. And that presents the biggest obstacle to success for this experiment: Facebook’s objectives and users’ are once again in confl ict. Users don’t want more advertising or tracking, and Facebook wants to do more of both.”
facebook.com
JUSTIN BIEBER’S 37M- STRONG , WITH ANOTHER
TWITTER 2.6M BEING INACTIVE.
CONSUMER TRUST
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