FIGARODIGITAL.CO.UK
CONTENTS
of the digital’s industry’s most UBIQUITOUS TERMS: BIG DATA . Experts from some of the UK’s smartest agencies and tech companies tell us WHAT BIG DATA MEANS TO THEM and describe how increased customer insight is helping to SHAPE AND INFORM STRATEGY. Also in this issue, read MATT CLARKE from Amaze’s data diary. We interview OLLIE LLLOYD, CEO at Great British Chefs and chat to DR WING YEE LEE from Adobe. Plus all the usual CASE STUDIES, COMMENT AND INSIGHT. Figaro Digital’s event programme goes from strength to strength. As well as
WELCOME
our weekly seminars at the Hospital Club in Covent Garden, on 18 July we’ll be holding our BIGGEST CONFERENCE YET. Find out more and register for your place at
figarodigital.co.uk/conferences.aspx. In this issue we catch up with ANTONY ROBBINS at the Museum of London and YARA PAOLI at Skyscanner, both of whom will be speaking in July. Thanks to FEREF for this issue’s MATRIX-INSPIRED COVER. (“In a world of ones
and zeroes,” ran the data-centric tagline to the Wachowski brothers’ original 1999 film, “Are you a zero, or The One?”) As ever, let us know what you think of the magazine, find us in all the usual social spaces or just drop us a line and say hello. We want to know about the DIGITAL MATTERS THAT MATTER TO YOU. JON FORTGANG EDITOR
FIGARO TEAM TEL 0207 870 3380 FAX 0207 226 9588 EMAIL
firstname.surname@
figarodigital.co.uk
PUBLISHING Neil Argent EDITOR Jon Fortgang EVENTS MANAGER Emma Robson ACCOUNT EXECUTIVE Louisa Plumstead CIRCULATION & RESEARCH Richard De Sousa EDITORIAL ASSISTANT Julia Richardson DESIGN Matthew Inman (
matt@spinning-top.com) PRINTING Warners
CONTRIBUTORS AND INTERVIEWEES Simon Baker (ITN Productions), Matt Clarke (Amaze), Doug Conely (Exponential), Liz Deverell-Smith (Amaze), Chris Dorn (Kyp), James Erskine (The Big Shot), Duncan Fisher (Latitude Digital Marketing), Ben Harris (Decibel Technology), Paul Honey (Strange), Tim Hussain (BSkyB), Debbie Oates (Experian), Yari Paoli (Skyscanner), Wing Yee Lee (Adobe), Ollie Lloyd (Great British Chefs), Paul Newbury (Yard Digital), Antony Robbins (Museum of London), Martin Smith (Neolane), Mark Syal (Essence), Phil Worms (iomart Group PLC), Sam Zindel (iCrossing)
Published by VHeaven Ltd, 4th Floor, 6 Aztec Row, Berners Road, London, N1 0PW NO PART OF THIS PUBLICATION MAY BE REPRODUCED WITHOUT THE PERMISSION OF THE PUBLISHERS.
Figaro-Digital 5 issue 17 may 2013 @figaro_digital
to Issue 17 of Figaro Digital. In this issue we explore one
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