CASE STUDIES
Attempted transactions monitored - 2012
Brand AUDI Agency SOMO
VeMerchant State-of-the-art reporting tool
Services Data driven solutions
VeCommerce eCommerce platform with integrated cart recovery
Mc Sv Cm
VeAnalytics Real time monitoring of online activity
An Dh
VeDataHub The VeInteractive engine
www. Cp
VeCapture Leading cart recovery software
Cn Ct In
VeContact Targeted email remarketing
VeChat Automated chat engine
Audi worked with
VeInsights Using data to create understanding
Brand VE INTERACTIVE Agency AFFILIATE WINDOW
Daily deals and group-buying
are two sectors that have performed exceptionally well on mobile devices and tie in with the convenience afforded through accessing emails through handsets. Ve Interactive, a leading basket abandonment publisher, has generated an impressive 26 per cent of sales for one daily deal site through mobile handsets. Consumers are readily turning to mobile to ensure they are kept up to date with the latest offers so they do not miss out on any deals. “The increase in the use of smartphones for opening and reading emails initiates new and diverse opportunities for marketers. As smartphones can signifi cantly support cascading style sheets (CSS) functionalities over desktop emails, the engagement and experience can be improved to maximise click- through-rate,” says Roddy Scaife, Production Directo at Ve Interactive. fi
garodigital.co.uk/case-study/mobile- email-is-big-business-within-the-
performance-channel.aspx
mobile specialist Somo on the app for the new Audi A3. The app welcomes users into a 3D virtual showroom. There, they can select their preferred model
– the A3 or A3 Sportback – and explore the cars in more detail through a range of interactive tools. “The iPad application
is a perfect way to experience the exterior and, most notably, the interior changes that have been introduced,” says Hugh Fletcher,
Audi’s National Digital Manager. “Using this new app, users can sit in their current car and overlay the new interiors to explore and understand the impressive features, as well as seeing the new car on their driveway!” fi
garodigital.co.uk/case- study/
audi-app.aspx
Brand RHYMETECH Agency EIGO APP STUDIO
Saad Quresh, Founder and CEO
of RhymeTech, is a songwriter who faced a problem when trying to come up with lyrics on the move: he couldn’t edit his compositions in the way that he could do on a traditional notepad. He contacted Eigo App Studio to develop an application with this functionality. Eigo App Studio developed the touch interface to be intuitive. Each lyric is separated into boxes known as ‘Bars’ and they can be
27 issue 17 may 2013
separated into sections such as Intro, Verse, Chorus, Bridge and Outro. There is also the ability to add stabs and rhyme points into the lyrics. When selected these lyrics will underline. Ad-libs and FX can also be added. All lyrics and songs are saved within the app and users can search and fi lter through their songs and lyrics by progress, date created and A to Z selection. Since its release in January 2013 RhymePad has received 4,000 downloads in over 20 countries. fi
garodigital.co.uk/case-study/rhymetech. aspx
C
T
O
N
D
F
V
E
R
T
S
I
O
N
A
F
A
R
A
I
C
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
