CASE STUDIES
Brand LEWIS SILKIN Agency SITECORE
UK law fi rm Lewis
Silkin worked with Sitecore on their new website. Knowing that Lewis Silkin needed to engage with multiple audience groups who demand high quality, engaging content, and having the ability to adapt and learn as the user explores content, Reading Room, an interactive agency, proposed using Sitecore CMS 6.5 and Sitecore
Digital Marketing System.
Reading Room has
delivered a website which allows Lewis Silkin to engage with prospects and clients online with the professionalism and personal attention they expect. Through identifying their key audiences, they now use Sitecore to pay attention to and act on these audiences’ personas and deliver appropriate content. fi
garodigital.co.uk/case- study/
lewis-silkin.aspx
Brand PREMIER LEAGUE - OPEN FOR BUSINESS Agency WECLICK MEDIA
Open for Business’ is an online
course to help Premier League football clubs access offi cers, managers and staff, improve the welcome and match day experience for disabled supporters. WeClick Media developed a website with lightweight pages that load quickly and are therefore seen favourably within search engines. The course is divided into fi ve key
areas: Getting Started, Before the Match, At the Match, After the Match and Course Review, throughout which users will map-out a list of actions that can be prioritised and discussed with other staff members and which contributes to improving the services and facilities which the club offers disabled supporters. Advice on football club websites, how to respond to emails and fans’ comments, listening to podcasts, and the downloading of fact sheets and communication boards are all facilitated through the website. fi
garodigital.co.uk/case-study/premier- league-open-for-business.aspx
19 issue 17 may 2013
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