FIGARODIGITAL.CO.UK
Brand WALT DISNEY STUDIOS MOTION PICTURES, UK / MARVEL STUDIOS Agency FEREF
Feref worked on a high-impact
cross channel media campaign to coincide with the cinema release of ‘Iron Man 3’. It featured a standout video for ‘Become Iron Man’, the ground-breaking AR experience that toured the UK giving fans the chance to try on Iron Man’s armour. Feref also originated an eye- catching TV advert to excite and engage primetime UK audiences, implemented digital outdoor placements throughout the UK and Europe and was supported by an extensive radio, press and outdoor campaign.
With an opening weekend of £13 million, the campaign contributed to the UK’s second biggest Marvel Studios launch in history. fi
garodigital.co.uk/case-study/disney-iron- man-3.aspx
Brand EUROPCAR Agency WEBTRENDS
With a large majority of bookings
coming via its website, Europcar wanted to make sure it got as much value as possible from online sales by increasing conversions, increasing basket value and driving the up-sell of extras and add-ons at checkout. Europcar selected Webtrends for its
expertise and Opimize platform: a testing and targeting solution that uncovers the best combination of content that drives
Brand LOVEHONEY Agency SLI SYSTEMS
Lovehoney is the
UK’s largest online retailer of erotic toys, lingerie, and adult books and games. Wanting to improve their ecommerce processes, Lovehoney investigated Learning Search from SLI Systems as a better way to let customers search for products. Lovehoney began
monitoring search terms used by their customers to identify soon-to-be-popular trends, for which they could develop new product ranges. “We began seeing a high number of visitors using search terms like ‘Fifty Shades of Grey,’ ‘jiggle ball,’ or simply ‘Fifty shades,’” explained Matt Curry, Head of eCommerce for Lovehoney. Over time, the company partnered with the author
of ‘Fifty Shades of Grey’, E L James, to become the exclusive distributor of an offi cial range of ‘Fifty Shades of Grey’ products. Conversion rates are four times higher for site search users versus non-site search users, and average revenue per visit is 15 per cent higher for visitors who use site search. fi
garodigital.co.uk/case-study/ lovehoney.aspx
the highest rates of customer response.“The quality of our relationship and this collaborative approach has been the key to delivering a successful testing strategy,” says Catrena Blanco, Head of User Experience, Europcar. “To see an uplift of 15 per cent in conversions and a 12 per cent rise in add-ons is more than we had expected when we started optimisation. It’s proof that A/B and multivariate testing works and delivers a healthy ROI for online sales.” fi
garodigital.co.uk/case-study/europcar- optimize.aspx
28 issue 17 may 2013
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