FIGARODIGITAL.CO.UK


CASE STUDIES


Brand MSA CANADA Agency DG MEDIAMIND


DG MediaMind


worked with MSA Canada to launch the MSA Story Forward Initiative, a campaign designed to highlight MSA’s three-part brand promise, focused on connection, relevance and creativity. Their objective was to use


their own media solutions and insight to promote its


brand and demonstrate its capabilities through a combination of media, creative and experiential marketing. The goal of the campaign was to drive a statistically signifi cant increase in Microsoft Advertising total brand awareness and top box ratings on leadership and knowledge. fi garodigital.co.uk/case-study/ msa-canada.aspx


Brand GALERIES LAFAYETTE Agency EMAILVISION


Paris department


store Galeries Lafayette used Emailvision’s Campaign Commander Sites module to rapidly enrich subscriber data


and improve ROI. With the aim of improving the performance of email campaigns, Galeries Lafayette wanted the ability to create landing pages quickly, customise them according to their needs and integrate them with email campaigns.


22 issue 17 may 2013


With Campaign Commander Sites’ functionality, Galeries Lafayette’s marketing team is now able to work autonomously without needing to rely on IT resources. The ability to rapidly create landing pages


and web forms saves considerable time and enables the team to react quickly when marketing campaigns need to be launched at the last minute. fi garodigital.co.uk/case-study/ galeries-lafayette.aspx


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