FIGARODIGITAL.CO.UK
CASE STUDIES
Brand UNION J Agency SONY
On 8 April 2013,
Brand JIGSAW LAW Agency PRODO DIGITAL MARKETING
Prodo Digital were
commissioned to design and build a website for Jigsaw Law, a newly formed law fi rm specialising in personal injury, and then drive high converting traffi c via SEO and social media. They put SEO right at the heart of the build, getting the content, structure and message right for Google and visitors alike. Within two months they were seeing number one positions for national terms such as ‘personal injury calculator’ and top fi ve positions for terms such as ‘personal injury compensation’, ‘accident at work solicitors’ and ‘back injury compensation’, as well as others in the top fi ve already. The site has also been nominated for a design industry award. fi
garodigital.co.uk/case-study/ jigsaw-law.aspx
the newly signed boyband Union J announced the name of their single virally through their fanbase, with the aid of CrowdSurfi ng, a new online crowd engagement app from LiveOne. “Rather than just announcing the single title in the traditional way, we wanted to make sure that the band’s superfans
were in the centre of it all by essentially letting them be the fi rst to break the news to the public,” says Sarah Lewin, Digital Marketing Manager, RCA Label Group UK, Sony Music Entertainment. The band broadcasted
live on a specially branded webpage. The page embedded a premium Livestream video widget, alongside a Twitter widget.
The band began direct messaging over 150 fans
with the single title #unionjcarryyou, encouraging fans to share with their followers the title. After 15 minutes, the single title was the number three worldwide trend, shortly moving up to the number two spot as the news travelled virally. Throughout the process, the band did not once mention or Tweet the single title – the fans did all the work. fi
garodigital.co.uk/ case-study/
union-j.aspx
Brand HEADLINE PUBLISHING Agency MOONSHINE MEDIA
Headline Publishing acquired the
rights to Lisa Gardner’s novel ‘Catch Me’ in hardback and ‘Love You More’ in paperback for their spring 2012 list. Moonshine’s digital creative team built an application in Facebook around a competition to win a Kindle Fire. Excerpts from Gardner’s two books, specially recorded video and links to
30 issue 17 may 2013
purchase were held there, meaning the app was of interest to all visitors, from those who came for the competition, to the genre fan, to the die-hard Lisa Gardner book buyer. “We’re thrilled with the end result and
have plans to roll it out to a wider audience in the future,” says Vicky Cowell, Senior Marketing Manager at Headline Publishing Group. fi
garodigital.co.uk/case-study/headline- publishing.aspxpublishing.aspx
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