FIGARODIGITAL.CO.UK
CASE STUDIES
Brand ANVIL MEDIA Agency ACQUISIO
An early education
Brand THE CO-OPERATIVE ENERGY Agency BLUELEAF
It’s essential that Co-operative
Energy look after existing customers and do everything they can to help them self-manage their accounts. Blueleaf designed and built an intuitive ‘My Account’ section for the website, allowing customers to submit meter readings, view statements and make payments. Looking to make the most of the wider brand’s customer base, Co-operative Energy also needed an iPad application to sign people up in-store via customer service agents. “Blueleaf have taken the time and
care to really understand our brand values, our product proposition and our marketing needs,” says Nigel Mason, Business Development Director at Co-operative Energy. “They used this deep understanding
to provide right-fi rst-time support and advice on ecommerce website development and digital marketing strategy.” fi
garodigital.co.uk/case-study /
cooperative-energy.aspx
client asked Anvil to help increase the volume of leads for schools in one of their key markets. Kim Toomey, Senior Account Executive at Anvil determined that the best approach would include running search and display ads from January through April, the schools’ busiest enrollment period. After considering a
variety of solutions, Anvil chose to buy and track display advertising through the Acquisio platform, in conjunction with demand-side publisher The Trade Desk (TTD), an Acquisio partner. “We were able to
purchase and manage all of our TTD buys from within the Acquisio platform, giving us a single location from which to launch and monitor our integrated search and display campaigns for our client,” says Toomey.
Display boosted paid
search conversions by 20 per cent. “A big part of that success has been in remarketing to visitors — we had done some remarketing via other publishers in the past, but using TTD and Acquisio, we were able to get a much larger volume of impressions and achieve much greater target audience coverage,” says Toomey. fi
garodigital.co.uk/case- study/
anvil-media.aspx
Brand BEEFEATER REWARDS CLUB Agency GRASS ROOTS
Working closely with the Whitbread restaurant
team, Grass Roots conceived and delivered the Beefeater Reward Club, a nationwide loyalty programme that delivers personalised, relevant and timely propositions to the Beefeater customer base. Within nine months the programme has connected with over 600,000 customers (and growing) and has helped Beefeater further strengthen its position in the sector.
fi
garodigital.co.uk/case-study/beefeater-rewards-club. aspx
20 issue 17 may 2013
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