FIGARODIGITAL.CO.UK
CONTENTS
p44 p22
UPFRONTS: NEWS, VIEWS, REPORTS AND OPINION p06 Social Media p08 Mobile p10 Digital Marketing p12 Video
CASE STUDIES p16 Design & Build p20 Digital Marketing p22 Display, Email Marketing p24 Email Marketing p26 Email Marketing, Games, Mobile
p27 Mobile, Mobile Apps p28 Multichannel, SEO p30 SEO, Social Media
ISSUE N0.17 MAY 2013
THE MAGAZINE FOR DIGITAL PEOPLE IN BRANDS AND AGENCIES
THE BIG
DATA ISSUE
Data diary, Museum of London, Adobe, Great British Chefs, HarperCollins COMMENT, ESSAYS, CASE STUDIES, INTERVIEWS, NEWS, RESEARCH
COVER IMAGE THANKS TO: FEREF
THE FIGARO DIGITAL MARKETING CONFERENCE p32 Interview: Yara Paoli at Skyscanner on localised social media content
p33 Interview: Antony Robbins at the Museum of London p47
ESSAYS & INTERVIEWS p36 Introduction to big data p38 Unravelling big data p42 Interview: Dr Wing Yee Lee at Adobe on turning insight into action
p44 All/Ways/On: adapting to permanent change in digital marketing
p47 Data Diary: Matt Clarke at Amaze records his daily data interactions
IN-DEPTH CASE STUDIES p50 Fans, Fangs and Online Infl uencers: promoting teen novel ‘Department 19: The Rising’
p42 p16 3 issue 17 may 2013
p54 Recipe for Success: Ollie Lloyd, CEO at Great British Chefs on the role of content
p56 Supplier Listings
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