FIGARODIGITAL.CO.UK
Brand
VOUCHERCODES.CO.UK Agency RESPONSYS
Responsys was tasked with
helping
Vouchercodes.co.uk rise above the competitive ecosystem of generic, untargeted emails from daily deals sites in order to increase engagement, click-through rates and revenue. Responsys designed more engaging
email content and used logic and rules to segment by gender and known interests, enabling
VoucherCodes.co.uk to drive targeting and personalised offers. The company has boosted click-to-open and click-through rates, directly contributing web traffi c and revenue, and increasing engagement with customers and merchants. “Increasing engagement is a
no-brainer for
VoucherCodes.co.uk,” says Richard Foister, VP Revenue Management. “It benefi ts our customers, our merchant partners and our bottom line. In a hugely competitive market, working with Responsys has helped us to stay ahead of the competition. Through working with Responsys our email marketing strategy is now more intelligent and personalised.” fi
garodigital.co.uk/case-study/ vouchercodes.aspx
Brand THE MILLION POUND DROP Agency PANCENTRIC DIGITAL
Pancentric Digital worked with Channel 4 to design and develop a scalable online game to complement and enhance their show ‘The Million Pound Drop’. They focused on the game UX, design, and developing the Flash front- end. Whilst dual-screen experiences had been explored before, this was the fi rst time users could actually play along in real time. By becoming more invested in the
gaming experience, online players felt the
same tension and nerves as contestants. Channel 4 was able to capture demographic information during registration, allowing real-time stats to be fed into the live broadcast of the show. Social sharing tools generated further buzz and interest. The game was a success. The site’s
traffi c capacity had to be doubled following the fi rst night. At its peak 78,000 people played online at once and more than 3.5 million games were played online in the fi rst six days. Conversion rates also set a precedent at 4.45 per cent. fi
garodigital.co.uk/case-study/million-pound- drop.aspx
Brand MARIE CURIE CANCER CARE Agency BEMOKO / SDL
Marie Curie Cancer Care had seen mobile traffi c
increasing over the previous six months and wanted to connect with supporters on a personal level through mobile. The charity wanted a fresh-looking mobile site with content being the key driver. “Mobile/tablet is a very personal channel of engagement and gives us the ability to contact on a one-to-one level. The bemoko platform has allowed a rapid deployment on this project,” says Marc Gilbert, Digital Manager at Marie Curie Cancer Care. Marie Curie now has the ability to use analytics to track
the mobile user’s journey and improve engagement and supporter interaction along the way. fi
garodigital.co.uk/case-study/marie-currie-mobile-site.aspx
26 issue 17 may 2013
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