FIGARODIGITAL.CO.UK


56


CONTENTS


Contents 10


UPFRONTS p 6 News, Views, Stats And Opinions p 8 Marketers Who Matter


22 26


CASE STUDIES p 10 Case Studies


34


PROFILES & FEATURES p 22 The Marketing Toolkit p 26 Eliminating Your Content Debt p 28 The Cruising Altitude Of Content p 30 UGC: The Ultimate Engagement Engine p 32 Customer Service In The Twittersphere p 34 Technology And Talent: Driving Digital Transformation p 36 Sixty Years Of Change: The Science Of Segmentation p 40 Content That Connects: Storytelling At Heathrow p 42 Being Lazy With Data Will Hamper Your Marketing Strategy


p 44 Time For A New Checkout? p 46 Digital Marketing Summit Roundup p 48 How Nosy Are We? p 50 The Future Is Transparent: Chalk Global p 54 10 Point Plan: Getting Started With Programmatic Buying p 56 Brompton: Ngoar p 58 10 Point Plan: Personalisation And Automation In Email


LISTINGS p 60 Supplier Listings


SMASH FROM THE PAST New particle may be lurking in old data


Is your house being hacked with ultrasound?


UNHEARD INTRUDER


QUANTUM CRACKS Tiny holes point the way to a theory of everything


WEEKLY 5 November 2016 REUNITED STATES The way to heal wounds in post-election America


YOUR HALLUCINATING BRAIN


How our minds invent the reality around us


No3098 36 £3.95 US/CAN$5.95


I S SN 0262-4079 44


9 770262 407268 OLD WHALERS’ TALE Hunting logs help save the ocean 161105_Final_Hallucination_Cover.indd 1 01/11/2016 11:00 5 issue 30 summer 2017


COVER IMAGE: WITH THANKS TO FREESTYLE INTERACTIVE FREESTYLEINTERACTIVE.CO.UK


30 The Magazine For Digital People In Brands And Agencies // Issue 30 Spring 2017 B RAND ADVOCATES


The Toolkit Issue: Programmatic Buying, UGC, The Science Of Segmentation & More AGENCY PROFILES • CASE STUDIES • INDUSTRY INSIGHT


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