FIGARODIGITAL.CO.UK
DESIGN & BUILD
EMAIL MARKETING
Agency: WebBox Digital Brand: T2UK
T2 approached WebBox Digital to overhaul its existing website to give
it a fresh, modern and unique look. WebBox utilised WordPress, T2’s preferred CMS, to create a new site that was visually impactful, to a tight deadline. Since the redesign, T2UK has seen an increased engagement rate with the online contact form, and is now able to demonstrate its service to a new, wider audience.
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garodigital.co.uk/case-study/t2uk-case- study/
Agency: RedEye Brand: Hotel Chocolat
Using the RedEye tool Tempo:
Predictive Engagement, Hotel Chocolat optimised its email send frequency, without incurring the associated risks during
Agency: Communicator Brand: Airport Angel
After closing its doors in
December 2015, the airport lounge program worked with Communicator to recoup
Agency: Adestra Brand: The Diamond Store
In order to generate
anticipation and urgency for its Black Friday Sale, The Diamond Store partnered with Adestra to produce dynamic
email marketing content, to drive engagement and lead ultimately to a higher number of conversions during this busy shopping period. By incorporating a live countdown into its email campaign, The Diamond Store saw an uplift of 171 per cent on click-to-open rate, and 400 per cent higher conversion rate.
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garodigital.co.uk/ case-study/ the-diamond- store-2/
outstanding debt from previous customers with a dedicated email and SMS campaign. Communicator overcame the challenges of creating web view links by creating false email addresses that could be used to export and then re-import each customer’s individual itemised bill. The team were able to exceed their recovery target by 130 per cent.
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garodigital.co.uk/ case-study/ airport-angel/
peak periods. The automated frequency optimisation tool allows marketers to apply data to campaign based emails. Hotel Chocolat used this behavioural data across bulk campaigns to send more emails to customers that wanted to receive
them, and less to those that didn’t. As a result, it achieved the highest ever open rate of 57 per cent, and revenue from emails increased by 24.7 per cent.
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garodigital.co.uk/ case-study/hotel- chocolat-2/
THROUGH RATE CLICK 8.51%
Agency: Yes&Pepper Brand: Hive
To launch Hive’s newest Active Light product, it partnered with ideas
agency Yes&Pepper to appeal to existing and new customers, demonstrating how the product slotted seamlessly into smart homes. Developing a core message of ‘the light bulb moment you’ve been waiting for’, a launch email, direct marketing, and retargeting campaign was launched. It became the leading website message, and exceeded the brand’s initial targets by generating a click through rate of 8.51 per cent, and a sales conversion of 7.5 per cent.
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garodigital.co.uk/case-study/hive/
14 issue 30 summer 2017
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