from the fourth dimension A new state of matter TIME CRYSTAL
SPOTLESS MINDS How to mend a broken memory
AI can spot when you're slacking
LOOK BUSY! WEEKLY 4 February 2017 GONE TO THE LOGS Dirty secrets of wood-burning stoves The search for the most fundamental thing in the universe
THE ESSENCE OF REALITY
WEEKLY 9 April 2016 NEW GENES FOR OLD DNA fix promises new era of medicine S P E C I A L R E PO R T MIGRATION
The evolutionary roots of today’s crisis – and how we can use them to solve it
B
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I S SN 0262-4079 9 770262 407275 DEEPLY DRIPPY The water factory in Earth’s core
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WORRYING TIMES The truth about the anxiety epidemic
The birth and death of a unique language
LOST WORDS
NUCLEAR POWER PLAY Time to get serious about North Korea’s bomb
WEEKLY 8 October 2016 130 NOT OUT What’s the upper limit of longevity?
THE REACTION THAT WILL CHANGE THE WORLD
Crack it and we can burn fossil fuels forever
No3068 £3.95 US/CAN$5.95 14
I S SN 0262-4079 9 770262 407268 BELIEVING IS SEEING How your brain really senses the world
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OUT LIKE A LIGHT How anaesthetics flick the consciousness switch
The feathery beasts that once ruled the roost
IS IT A BIRD..?
THINK ON YOUR FEET Best footballers are also the brainiest
GAME CHANGER Gene therapy breakthrough for deadly blood disease WEEKLY 4 March 2017
IF THE SPEED OF LIGHT WERE INFINITE...
Five impossible things about the universe that just might be true
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US/CAN$5.95 9 770262 407268 DELIGHT OF THE BUMBLEBEE Insects get emotional
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Tackling chronic pain’s toll on the brain
Ancient diamond reveals ‘ocean’ 1000 km down
DEEPEST WATER
Did light once speed ahead of gravity?
OVER THE LIMIT WEEKLY 26 November 2016 UNFILTERED How to burst your Facebook bubble TINY REVOLUTIONS Big physics has drawn a blank. It’s time to think small WEEKLY 18 March 2017 DADS ANONYMOUS The battle over sperm donor privacy WITH GRAVITY? WHAT’S UP
The force that rules the universe makes no sense
HURT BLOCKER
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I S SN 0262-4079 9 770262 407275 KNOCKOUT BLOW The real danger from an asteroid strike
170304_SpeedOfLight_Final_COV.indd 1 28/02/2017 11:07
IMPOSSIBLY COLD Why we can never reach absolute zero
How people behave when they think it’s all over
END OF THE WORLD
EVERY DOG HAS HIS DNA Genome project digs
The answers to everything lie close to absolute zero
FROZEN BLACK HOLES
WHERE’S POLLY? Helping the world’s shyest parrot find love
The odd minds of the people who can’t forget
TOTAL RECALL ANALYTICS
en Cordle, Marketing Director at New Scientist, is a key fi gure overseeing the development of the magazine’s brand and
content off ering, which lies far from its humble beginnings in the fi fties. “For your one shilling cover price you could learn from Professor M.W. Thring ‘Why we study fl ames’, or Prof. A.D. Baxter on ‘Flying Stovepipes – an explanation of the ramjet engine’. But while science has advanced exponentially since then […] our introductory message is still surprisingly relevant: ‘The New Scientist is published for all those men and women who are interested in all scientifi c discovery and in its industrial, commercial and social consequences.’” The resonance of New Scientist’s maxim is not only a testament to the longevity of the brand, but also an impressive example of its continued signifi cance to a hugely evolved consumer base, which has expanded exponentially due to the new accessibility of content.
A Valuable Subscription
Protection of New Scientist’s valuable content is a priority for the brand, which works on a strict system of paywalls and subscriber options. You’ll probably never receive a freebie copy of the magazine. “It would have been easy for us to add in a few thousand controlled circulation copies to boost our profi le, but we feel the risk of devaluing our brand is too great.” Says Cordle. The majority of content found on
into origin of personality
New Scientist’s website and apps is for registered users or subscribers only. Less reliant on other forms of advertising then, the majority of brand revenue comes through subscription channels, enabling New Scientist to understand in great detail the distribution and consumption of content across its subscriber network. “A stable circulation revenue stream has allowed us to invest in reaching new audiences, with new products,” says Cordle, “and we are aware that there are many science
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I S SN 0262-4079 37 9 770262 407268 INSTANT EXPERT Artificial intelligence: inside the black box issue 30 spring 2017 9 770262 407275 WHALES MEET AGAIN Humpback herds are a return to the past
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