FIGARODIGITAL.CO.UK
INTRODUCTION
Welcome to issue 30 of Figaro Digital - the toolkit issue.
The swathe of tricks and tools available to marketers today is
numerous, powerful, and ever-evolving. It has never been more important to understand the intricacies of the digital landscape, but never has the digital landscape been so full of obstacles and conflicting ideas. Fortunately, this issue is bursting at the seams with knowledgeable expert contributors, who will guide us through the challenges of digital marketing to sweet success. What stories can marketers tell their customers with content?
How can contextualisation ensure a win over the savviest digital natives? And how can brands rooted in traditional forms of print reinvent themselves for the digital age? The marketing industry has one hell of a year ahead, and we’ll need to keep our wits about us as we move forward into these uncertain times. This issue is, as ever, also packed with industry insight, case
studies, action plans and much more, helping you polish your digital strategy shinier than ever. Thanks to Freestyle Interactive for this issue’s fantastic front
cover, reflecting the tantalising choices now available to digital marketers and packing us off on a trip through the industry’s finest wares. Happy reading!
Figaro Digital Team Figaro Digital Team TEL 0207 870 3380 FAX 0207 226 9588 EMAIL
firstname.surname@
figarodigital.co.uk
PUBLISHING DIRECTOR Neil Argent CONTENT & MEMBERSHIP EXECUTIVE Gill Ingram SENIOR PROGRAMME EDITOR Pippa Fisher EMAIL & CIRCULATION MANAGER Richard De Sousa EVENTS MANAGER Paul Nichols
DESIGN Matthew Inman (
matt@spinning-top.com) PRINTING Warners
Alessandra Di Lorenzo (
lastminute.com Group), Andy Marshall (Rufus Leonard), Ben Cordle (New Scientist), Ben Thomlinson (Communicator), Chi Igboaka (Travelex), Chris Constantine (Syzygy), Christine MacKay (Salamandra Design and Digital Ltd), Christopher Baldwin (Selligent), Damien Bennett (NMPi), David Schulhof (Red Hot Penny), Davina Dunlea (Chalk Global), Gareth Morgan (Liberty Marketing), Gill Worby (Virgin Media), Harry Mann (Brompton Bikes), Huan Song (The Cogworks), James Erskine (The Big Shot), Jennifer Watkiss (Adestra), Jenny Bernarde (Bozboz), Jez Frazer (Ngoar), Josie Scotchmer (Mailjet), Justin Brookfield (Tomorrow TTH)m Keith White (Dobell), Libby Bearman (Browser Media), Louis Georgiou (Code Computerlove), Marcus Stoll (NewsCred), Mark Davison, (Callcredit Information Group), Nathan Fulwood (CreateFuture), Nick Evans (Jaywing), Olly West (WebBox Digital), Omid Kashan (
sorryfortheinconvenience.com), Paul Hunter (Liberty Marketing), Peter Ward (WAYN), Pollyanna Ward (Mondelez), Rebecca White (Heathrow), Rena Varsani (Rufus Leonard), Rhiannon Birch (SocialSignIn), Ricardo Gato (Stratajet), Richard Cook (Chalk Global), Robert Simons (Treatwell), Stacy Westhead (atom42), Stephen Kenwright (Branded3), Susanne Wraight (RedEye), Tess Mattisson (Choice Hotels), Tom Wright (Tomorrow TTH),
Published by VHeaven Ltd, 4th Floor, 6 Aztec Row, Berners Road, London, N1 0PW No part of this publication may be reproduced without the permission of the publishers.
Figaro-Digital @figaro_digital Gill Ingram, Figaro Digital
3 issue 29 summer 2017 issue 21 july 2014
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