FIGARODIGITAL.CO.UK
AFFILIATE
ANALYTICS
CONTENT MANAGEMENT
CONTENT MARKETING
Agency: Inviqa Brand: Road Transport Media
The media organisation was
YOY SALES INCREASE 145%
Agency: Awin Brand: Anglian Home Improvements
The UK’s top home improvements company, Anglian, partnered with Awin to audit, expand and optimise its conversions, traffi c and cost of sale. Awin’s strategy aimed to off er full exposure, client contact with and pre-approval of publishers with a focus and drive for signifi cant growth in volume YoY. Awin’s Lolagrove lead verifi cation tool was integrated into Anglian’s stack, enabling it to be effi ciently promoted among various publishers. Through implementation of a test budget, open communication and regular conference calls, Awin could nurture growth among long-term publishers and was rewarded with a huge 145 per cent YoY sales increase for its affi liate channel.
fi
garodigital.co.uk/case-study/anglian-home- improvements-2/
Agency: Emarsys Brand: Evolution Slimming
Using the Emarsys
Incentive Recommender, Evolution Slimming experienced a signifi cant boost in engagement with enhanced personalisation and
optimisation. Its focus on driven discount personalisation resulted in a 32.2 per cent uplift in lead- generated revenue, 7 per cent revenue uplift from active buyers and 6.5 per cent revenue uplift from defecting buyers.
fi
garodigital.co.uk/ case-study/evolution- slimming/
struggling to keep pace using old, proprietary technology. Inviqa oversaw the brand’s migration to a fl exible Drupal solution, which closed the gap with Road Transport Media’s competition. The new classifi eds platform achieved a 90 per cent rise in page views, and new inventory of used trucks increased vehicle listings by 30 per cent. Overall, the brand saw its revenue increase by over 20 per cent in fi rst year.
fi
garodigital.co.uk/ case-study/road- transport-media/
Agency: The Cogworks Brand: Scholl
Leading global foot care
company Scholl partnered with The Cogworks to carry out a global site migration to a new responsive Umbraco CMS, to improve site performance and usability. With a short deadline, The Cogworks needed to design, develop and content populate 39 sites in 20 languages
in six months, and keep consistency across the global brand. The Cogworks broke its team town into smaller parts to effi ciently manage the huge task. These sites are now much better equipped to handle site traffi c and direct visitors to key product pages, and were all delivered on time and within budget.
fi
garodigital.co.uk/ case-study/scholl/
Agency: Media Bounty Brand: London No1 Gin
Premium drinks brand The London No1 Gin worked
with brand entertainment agency Media Bounty to create a new social campaign which celebrates its London heritage. Media Bounty created bespoke content to be hosted on the brand’s social channels, in the form of video, imagery and recipes, and also received a boost through user-generated content.
fi
garodigital.co.uk/case-study/ london-no1-gin/
12 issue 30 summer 2017
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