2O JULY 2017
This cross-industry event will cover a rich and broad spectrum of digital marketing insight; exploring the evolving relationship between brands and consumers, as well as key steps brands can take to build a more robust and long-term relationship with their customers.
The full day ‘s agenda is broken down into four main pillars; • Transformation • Innovation • Contextualisation • Experience Driven
and varied budget perspective with great honest real-word examples”
"Incredibly useful to have a window into other brand’s journeys and adventures in digital content and activity. A valuable, cross-category,
DIRECTOR OF MARKETING, MRS CRIMBLE'S
You can be sure to leave feeling inspired, empowered and ready to drive your brand’s growth. Join us and a stellar line up of speakers, including: GSK, LinkedIn, Pret A Manger, L’Occitane, Sport England, TIME Inc, Mondelez International, LV=, Choice Hotels, Treatwell, New Scientist, BirchBox, YMCA, The Telegraph Group, and many more.
TICKET CO S T S :
are interested in and prepare that for them. It’s on the coalface where users are sharing real, authentic experiences. Being at the forefront of the
social travel experience, we’ve seen that not only are customers using our products to share the experience, but they’re also reaching out to those people who have shared those experiences, building a friendship, and in some cases meeting up in person.”
Tess Mattisson, Director of European Marketing at Choice Hotels, on how a digital balance can enhance the human interaction that gives brands that competitive edge:
“I think across the service industry, we look at either human interaction
or digital. So at Choice Hotels we approach it as not either/or, but ‘and’. How can we win leads with a strategy and a value proposition? And how can we use digital to enhance the
experience? How can we add value and services that a person can see? A chatbot, for example, is not replacing a phone call or the physical meeting between people – it’s added value, an added interaction point. Technology is not here to
replace people, it’s here to make our lives simpler, so that marketers can focus on those touchpoints where human interaction really matters.”
Read the full interviews and more at
figarodigital.co.uk
Brands & not-for-profit organisations: £295+VAT Agencies, technology companies, consultants and recruiters: £495+VAT Why not bring your team? Buy 2 tickets and receive a 3rd for free
HOW TO REGISTER :
figarodigital.co.uk /event/digital-marketing- conference-20-july-2017/ 020 7870 3380
paul.nichols@
figarodigital.co.uk
#FigDigConf @Figaro_Digital
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
