CASE STUDIES
CONTENT MANAGEMENT
CONTENT MARKETING
DESIGN & BUILD
Agency: Reckless Brand: Bateaux London
Bateaux London is the capital’s
leading dining cruise experience on the River Thames,
providing public and private charter restaurant and
sightseeing cruises. The old website did little to convey the quality of the Bateaux London dining
experience. Analytics and key metrics also revealed a number of pain points which
were costing Bateaux in terms of both revenue and customer
engagement. Reckless have
migrated Bateaux to Drupal 8 and are constantly driving
higher levels of traffi c and conversion. Within 10 days of launch Bateaux
London enjoyed a 400 per cent increase in the number of mobile transactions, a 219 per cent increase in the e-commerce
conversion rate and a 60 per cent increase in the number of
users interacting with the site all on mobile devices.
fi
garodigital.co.uk/ case-study/bateaux- london/
Agency: Amaze Brand: Pizza Hut
Pizza Hut joined forces with
Amaze to redesign its website, one of the fi rst digital executions of the Pizza Hut
Restaurant’s new look and feel, showcasing strong food
photography coupled with a fresh tone of
voice and eye-catching aesthetic. Amaze developed bespoke visuals and worked closely with developers to ensure that the live text is search and SEO friendly. The new enhanced functionality has resulted in a great streamlined customer experience.
fi
garodigital.co.uk/ case-study/pizza-hut/
Agency: Spinnaker Brand: Divine
Spinnaker worked with Luxury Fairtrade Chocolate Brand Divine to drive awareness and social outreach ahead of its new product launch. Creating bespoke video content and digital assets for the whole campaign, Spinnaker’s colourful and engaging creative saw the campaign exceed all targets, with 15,000 total engagements and a 31 per cent uplift in conversions.
fi
garodigital.co.uk/case-study/divine/ CONVERSIONS UPLIFT IN 31%
Agency: FARM Digital Brand: Uganda Children’s Trust Fund
Uganda Children’s Trust Fund worked with FARM digital to develop its new website, with
the aim of refl ecting its charitable values whilst maximising engagement with potential donors and volunteers. FARM created a platform that was fully responsive, integrated with the donor management system of the brand, had a fully functional CMS platform, and most importantly, refl ected UCTF’s desired objectives.
fi
garodigital.co.uk/case-study/uganda-childrens- trust-fund/
Agency: MMT Digital Brand: Centaur Media
MMT Digital was tasked with creating an engaging, fl exible and scalable online learning
platform for Centaur Media to deliver a marketing training course – the Mini MBA in Marketing - fronted by globally renowned marketing practitioner, Mark Ritson. Through the use of the content management system Drupal 8 and a seamless integration with YouTube Live, MMT created an interactive and dynamic platform that enabled the publisher to exceed its target for sign-ups to the course by 29 per cent. The platform has since been iterated upon to launch a number of other courses across the Centaur portfolio of magazines and websites.
fi
garodigital.co.uk/case-study/centaur- media/
13 issue 30 summer 2017
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