CASE STUDIES
GAMES
GEOLOCATION
MULTICHANNEL
OPTIMISATION DOWNLOADS 6m
Agency: 8 Million Stories Brand: BBC World News
8 Million Stories developed the
Take 5 quiz app in partnership with BBC World News, to celebrate the news platform reaching fi ve million likes on its Facebook page. The game was playable on desktop, mobile, feature phones and tablets, and tried out by the BBC World News Team on live TV. Each day people could see where they ranked against their friends, within their own country and globally on the interactive leader boards. The game went viral, with over 100,000 unique users playing in over 120 countries in the fi rst two weeks. The quiz spearheaded a successful blogger outreach and paid social campaign that pushed the page towards 10 million likes by the end of the year.
fi
garodigital.co.uk/ case-study/bbc-world- news/
Agency: Digital Element Brand: Crimtan
As a specialist in data-driven
Agency: Code Computerlove Brand: The Higher Lower Game
What started off initially as a side project to show the creative
possibilities presented by SEO, Code Computerlove’s Higher Lower game shot to fame after being featured on several YouTube gamer accounts, with infl uencers posting videos of themselves playing the game. In order to further monetise the product, Code moved to make an app version of the game, which was straightforward given the mobile- fi rst nature of the design. For the last 12 months, the game has maintained a steady audience and has now been played 400 million times, and downloaded by 6 million people.
fi
garodigital.co.uk/case-study/ higher-lower-game/
Agency: Building Blocks Brand: Warner Leisure Hotels
Agency: Selligent Brand: Samsung
Samsung achieved a
1081 per cent revenue boost and a 48 per cent increase in pre-orders with Selligent-powered pre-launch activities promoting last year’s Galaxy S7, compared to the past year’s S6 model launch.
With 30M consumers in 23 countries reached in 26 languages, Samsung generated pre-launch buzz and excitement before unveiling the fl agship smartphone model at the Mobile World Congress in Barcelona.
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garodigital.co.uk/ case-study/ samsung-2/
A UX review of its current website informed Warner Leisure Hotels that optimisation for tablet devices
was the next step for its brand development. Building Blocks guided it through the process of updating its CMS to SDL Web 8 and integrating seamlessly within its marketing stack. The result was a responsive site with a slick design and improved user journey. In just one month, Warner Leisure Hotels has seen an eight per cent increase in site conversions, including 15 percent on tablet and 35 per cent on mobile.
CONVERSION MOBILE 35%
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garodigital.co.uk/ case-study/warner- leisure-hotels-2/
marketing and campaign planning, Crimtan recognised the need to provide its advertising clients with the most accurate and detailed audience data. Crimtan chose to deploy an advanced IP geolocation solution from Digital Element to provide its clients with granular audience insights across
devices. For Crimtan’s digital advertising clients, the data provided by Digital Element’s NetAcuity Pulse solution facilitates unrivalled geographic targeting precision across a range of devices. Through advanced Wi-Fi targeting, Crimtan now helps its clients achieve higher revenues, better ROI and stronger consumer engagement, as well as signifi cantly reduce waste.
fi
garodigital.co.uk/ case-study/crimtan/
15 issue 30 summer 2017
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