FIGARODIGITAL.CO.UK
CASE STUDIES
INCREASE IN VISIBILITY
REAL TIME BIDDING
SEO
SOCIAL MEDIA
46%
Agency: Barracuda Brand:
LoveAntiques.com The online antiques retailer
was caught out by the Google Panda update on site rankings, and worked with
Barracuda to create a solution
that not only
INCREASE IN REVENUE
140%
Agency: Tomorrow TTH Brand: Boux Avenue
The well-known lingerie brand Boux Avenue worked with Tomorrow TTH to overhaul its
strategy across paid search, social and programmatic display. With insights from Tomorrow TTH’s bespoke Adgnosis methodology, it analysed previous campaign performance to create a new media plan with a more effi cient, optimised budget allocation. Keeping CPA in mind, and by reassigning budget from less lucrative channels, the agency was able to boost Boux Avenue’s search volume by 33 per cent per month. The newly optimised targeting increased revenue by 140 per cent, and generated 20,000 new customers in 9 months.
fi
garodigital.co.uk/case-study/boux-avenue-2/
removed the Panda fi lter, but also created unique content
systematically across the site to boost organic reach and traffi c. The boost of unique content saw
loveantiques.com’s Google page ranking increase to fi rst place for many category terms, vital for its partner sellers.
Organic traffi c rose by a massive 2115 per cent, and organic visibility continues to grow successfully.
fi
garodigital.co.uk/ case-study/ loveantiques-com/
Agency: Red Hot Penny Brand: Snugg
Over the festive period, Snugg teamed up with Red Hot Penny to increase its social
following, and create a campaign which upheld its aesthetic and brand personality. Collaborating with notable Instagram infl uencers to showcase products and host giveaways, the brand positioned itself as the perfect gift. It gained 171 new followers on Instagram, and featured in top publications, positioning itself as a top contender in the Christmas gift guide trend.
fi
garodigital.co.uk/case-study/snugg/ Agency: Branded3 Brand: Vue Entertainment
One of the world’s leading cinema operators, Vue Entertainment partnered
with Branded3 to improve its traction through search in order to re-establish its lead over the competition. The strategy was to create unique copy for all of Vue’s fi lm listings, in keeping with Google’s best practice guidelines. By uploading fi lm listings three months in advance, the cinema operator was able to build SEO authority ahead of its competitors, and unique listing copy would help to avoid Google’s Panda algorithm. The eff orts have delivered a 46 per cent increase in visibility, and an 8,000-point visibility gap between Vue and its closest UK competitor.
fi
garodigital.co.uk/case-study/vue-entertainment/
Agency: SocialSignIn Brand: Ecotricity
Britain’s leading green energy
supplier worked with SocialSignIn to come up with a solution which could stream- line its social
communications
across the Ecotricity Group. SocialSignIn’s platform’s ability to implement individual workfl ows was
particularly relevant to the brand. Integration of the platform has enabled Ecotricity to slash message
response times, and it has grown its social community by over 52,000 in less than 12 months, producing 33 per cent more web traffi c and an 84 per cent uplift in social- driven sales.
fi
garodigital.co.uk/ case-study/ecotricity/
UPLIFT SOCIAL DRIVEN SALES
84%
16 issue 30 summer 2017
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