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FIGARODIGITAL.CO.UK


CASE STUDIES


UX


VIDEO


WEB BUILD


Agency: e3 Brand: Royal Navy Recruitment


e3 recently partnered with


The Royal Navy on the development of its new Career Hub, a major milestone for the Royal Navy’s digital presence. The goal was to increase recruitment conversion rates, and communicate the Royal Navy’s diverse


Agency: Leighton Brand: British Airways


British Airways worked with Leighton to re-engineer several key elements of the


online fl ight selling process, in order to increase conversion rates and generate additional revenue. Leighton took on the role of lead UX designers for the project, reducing the length of the selling process, simplifying user data and exposing customers to upsell opportunities. BA has seen a great uplift in its ROI, and has seen clear benefi ts across the business.


fi garodigital.co.uk/case-study/british-airways/


recruitment


opportunities. e3 conducted three months of research to gain insight as to what was required from the product


before commencing the build. The end result was a dynamic and agile collection of digital content that was responsive


across all platforms.


fi garodigital.co.uk/ case-study/royal- navy-recruitment/


Agency: Brightcove Brand: Dentinal Tubules


Dentistry e-learning platform partnered


with Brightcove to power its comprehensive library of video content, and drive further innovation onsite. Recent developments have included the addition of “TubulesLive”, a real-time interactive clinical discussion hosted through Brightcove’s platform, and GroupWatch, supporting dental professionals looking to continue their education. Uploading between 10 and 13 videos per month, Dentinal Tubules’ continued enthusiasm for development has seen it build a network of 2,000 subscribers and 30,000 free members, but these numbers are projected to rise to 10,000 and 100,000 respectively in the next two to three years.


fi garodigital.co.uk/ case-study/dentinal- tubules/


Agency: Salamandra Design and Digital Ltd Brand: Millwood Servicing Ltd


Millwood Servicing Ltd


approached


Salamandra to create an animation conveying its


informative message succinctly. The initial script was built upon three words


employees thought best summed up the company, and mood boards were created using imagery that resonated with the brand. The animation met the challenge of relaying industry standards, and


conveying the brand’s trustworthy, family run reputation,


bringing the brand to life.


fi garodigital.co.uk/ case-study/millwood/


Agency: Pancentric Digital Brand: The Shard


London’s tallest landmark


worked with Pancentric Digital to showcase the premium property and lay the foundations for


future developments. The agency was able to design a website that refl ected The Shard’s diverse and innovative use of space inside the building, and create a high-end digital presence for the brand. The Shard has since seen a 64 per cent increase in organic visibility and a 63 per cent increase in organic mobile traffi c.


fi garodigital.co.uk/ case-study/the-shard/


ORGANIC VISABILITY INCREASE IN 64%


18 issue 30 summer 2017


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