FIGARODIGITAL.CO.UK 19 36 Contents
UPFRONTS p6 News, views, stats and opinion p8 Marketers Who Matter
CASE STUDIES p14 Affi liate Marketing, Behavioural Targeting, CRM
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p16 Content Marketing, Design & Build
p18 Display Advertising p19 Email Marketing p20 Hosting, Mobile, Mobile Apps p22 SEO p24 Social Media p26 Translation, User Generated Content p27 UX, Video
BRANDS AND AUTHENTICITY ONLINE GREEN & BLACK’S ORGANIC • WWF UK • ATOM BANK • SPORT ENGLAND • CHANNEL 4
ISSUE N0.26 NOVEMBER 2015
THE MAGAZINE FOR DIGITAL PEOPLE IN BRANDS AND AGENCIES
FOR REAL? ARE YOU
COVER IMAGE: THANKS TO BD NETWORK,
thisisbd.com
40 46
ESSAYS & INTERVIEWS p30 Figaro Digital Marketing Conference Preview Taking place in London 26 November
p36 Taste & Learn Katie Eckford at Green & Black’s Organic
p38 Investing in Digital Lisa Wood at Atom Bank p40 Are You For Real? Authenticity in brand marketing p42 Your Views Count New research from Channel 4 into VoD
p46 Social By Nature Alice More O’Ferrall at WWF UK p48 Social Updates in 2015 Laura Crimmons at Branded3
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IN-DEPTH CASE STUDIES p52 Girl Powered Sport England’s This Girl Can campaign p54 Taking Flight With Data Heathrow’s journey towards a single customer view
p56 Supplier Listings
CONTENTS
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