FIGARODIGITAL.CO.UK
CASE STUDIES
AFFILIATE MARKETING
BEHAVIOURAL TARGETTING
CRM
CONTENT MANAGEMENT
Brand: BT Agency: Affi liate Window
Affiliate Window worked closely with the BT Group and their publishers to protect and
grow market share without increasing average cost. By the end of the project, sales had increased by 46,449 units with an additional 16 per cent uplift in revenue. BT Group’s market share was up eight per cent, and BT’s social media presence increased significantly—a total of 4,067,981 were reached on Facebook and 23,865 on Twitter.
figarodigital.co.uk/case-study/bt-study.aspx
Brand: Car Rental Company
Agency: Exponential
Exponential helped a premium car
rental company increase sales for their cross- border hire scheme, targeting people across the UK, Germany, Spain, Ireland and France. By analysing proprietary
data, Exponential noticed that travellers staying for at least seven days overseas were
REVENUE 16% Brand: Huggies Agency: Teradata Interactive
Teradata Interactive worked with Mindshare and Huggies to improve the customer
relationship management footprint after a period of stagnant growth. After analysing data to segment the customer database, personalised emails were sent to 1.1 million targeted profiles directing people to a microsite. More than 20,000 click-throughs were generated, with a 25 per cent registration rate, resulting in 7,700 people signing up. This ensured Huggies built solid customer relationships and brand loyalty, whilst reinforcing the brand’s strong reputation.
figarodigital.co.uk/ case-study/
huggies.aspx
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significantly more likely to hire a car than those staying for a day or two. This behavioural insight was combined with that of other traveller types to ensure the right blend of audiences were mixed within the broader target categories. This meant the correct audience groups were being optimised, increasing relevancy and reducing wastage in media spend.
figarodigital.co.uk/
case-study/car-rental-
company.aspx
Brand: HomeAway, Inc. Agency: Jahia
HomeAway, Inc. sought a
unified user experience platform to support their growing portfolio of sites, with the requirement that it would easily integrate with existing architecture and sustain traffic growth. Jahia’s Digital Factory enabled the core engineering team to
Brand: Heathrow Agency: Adobe
Heathrow Airport is working with Adobe to manage campaigns across the airport, its car parking and
on its trains. With 73.4 million passengers travelling through Heathrow in 2014, the UK’s hub airport needs to understand each customer individually and deliver a seamless experience throughout from the pre-booking stage to boarding. Adobe Marketing Cloud helps Heathrow deliver contextual, relevant and real-time messages to customers, generating more upselling opportunities as well as greater efficiency, innovation and integration with Adobe Analytics and Adobe Target.
figarodigital.co.uk/case-study/heathrow-airport.aspx
manage 40 different websites in 14 languages. HomeAway’s websites now accommodate more than 900 million visitors per year.
figarodigital.co.uk/ case-study/homeaway. aspx
VISITORS 900m
14 issue 26 november 2015
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