FIGARODIGITAL.CO.UK
CASE STUDIES
SEO
MOBILE APPS
Brand: bathstore Agency: Branded3
Branded3 worked with bathstore to create a buyer’s guide which
included targeted and useful information across the key product areas of the brand’s website. This enabled them to increase user engagement and establish bathstore as an authority in its sector. The buyer’s guides also influenced the path to purchase for a substantial number of users and, as such, significant revenue and ROI have been generated.
figarodigital.co.uk/case-study/bathstore- study.aspx
REVENUE 158%
Brand: BuyDirect4U Agency: Anicca Digital
Anicca Digital developed a
Brand: Target Ovarian Cancer
UK charity Target Ovarian Cancer launched
a new Symptoms Diary mobile app to help achieve early diagnosis and increase chances of survival. The app enables women to quickly and easily record any symptoms they’re experiencing. If a user logs a particular symptom 12 times, this will trigger an alert advising her to make an appointment. This alert will also appear after 30 days of logging symptoms. They can then note down the date and time of the appointment, and the app will send a reminder. A simple call-to-action on the homepage makes it easy for the user to access further information on the charity’s website.
figarodigital.co.uk/case-study/ target-ovarian-cancers-
symptoms-diary-app.aspx
customer acquisition strategy for BuyDirect4U that integrated PR, off-page SEO and pay-per-click advertising. The campaign exceeded expectations, increasing brand awareness nationally
Brand: Farfetch Agency: 8 Million Stories
8 Million Stories worked with fashion retailer Farfetch to create the Boutique Finder widget, which enables users to input details about their own style and be presented with a customised selection of relevant boutiques based on their information. The results were linked through to the Farfetch website so that the user could shop the collection. The project has led to a 30 per cent increase in organic sessions year on year and a 48.25 per cent increase in organic revenue.
figarodigital.co.uk/ case-study/farfetch-study. aspx
Brand: Feel Unique Agency: Builtvisible
Feel Unique worked with Builtvisible to improve their organic traffic and increase
revenue. They conducted keyword and market research, audited and implemented complex technical recommendations and delivered content marketing that has generated high-value coverage and links for the brand. The project resulted in 198 per cent increase in organic traffic, 41 per cent increase in revenue from organic, 356 per cent increase in organic visibility and 174 per cent increase in pages driving organic traffic.
figarodigital.co.uk/case-study/ feel-unique.aspx
and locally, driving more visitors to the website through organic search and increasing the volume of online sales. Referral traffic saw an 89 per cent increase in sessions, a 119 per cent uplift in transactions and a 158 per cent increase in revenue.
figarodigital.co.uk/ case-study/buy-direct-
4-u.aspx
22 issue 26 november 2015
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