FIGARODIGITAL.CO.UK
CASE STUDIES
SOCIAL MEDIA
TRANSLATION
USER GENERATED CONTENT
Brand: Toucan Box Agency: Tomorrow TTH
Tomorrow TTH were appointed
to manage paid social activity for one of the UK’s leading children’s arts and crafts brands, Toucan Box. They were challenged with increasing the volume of ‘free trial’ boxes requested whilst reducing cost-per- action. As well as new Facebook creative for click-through rates and conversion rates, Tomorrow TTH introduced new audience segments and bidding options to improve the campaign. Within the first month, acquisition costs were reduced by 27 per cent, whilst volume was increased by 57 per cent.
figarodigital.co.uk/ case-study/
toucan-box.aspx
Brand: Faber & Faber Agency: The Big Shot
The Big Shot collaborated with
publisher Faber & Faber to drive awareness,
engagement and sales of Celebrity Masterchef -winner and actress Sophie Thompson’s new cookbook My Family Kitchen. They were asked to help seed existing content across cookery vlogs and
Brand: The Ingenium Academy Agency: Curated Digital
Curated Digital worked with
music school The Ingenium Academy to increase interest in their summer music programme,
using Facebook website click ads. The project was broken down into two goals: to boost brochure downloads and send more traffic to the site. Curated Digital created multiple, tailored targeting options and received high ad engagement at a low cost.
figarodigital.co.uk/ case-study/ingenium-
academy.aspx
networks, aiming to reach a target audience akin to that of Mumsnet. Using influencers in the cooking community, The Big Shot help to create a variety of user- generated content, which was supported by social advertising across Facebook and YouTube TrueView.
figarodigital.co.uk/ case-study/faber-and-
faber.aspx
Brand: Pegasus Airlines Agency: Capita Translation and Interpreting (Capita TI)
Capita TI has carried out website localisation
for Pegasus Airlines since 2009. Throughout their six-year relationship, Capita TI has helped Pegasus achieve ambitious international growth and
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serve its global audience in a language they understand. As Pegasus’ requirement expanded from five to nine languages, Capita TI scaled up the solution. Helped in part by localisation, Pegasus is now the most rapidly
expanding airline in Europe, and recently received a gold Stevie Award for one of their PR campaigns.
figarodigital.co.uk/case-study/ pegasus-airlines.aspx
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