FIGARODIGITAL.CO.UK
CASE STUDIES
SEO
SOCIAL MEDIA
Brand: Lipsy Agency: Red Hot Penny
Online fashion destination Lipsy have
Brand:
Konga.com Agency: 7thingsmedia
In August 2014, 7thingsmedia
worked with Nigerian e-tailer
Konga.com to drive an aggressive acquisition strategy through organic and paid search. The PPC campaign was aligned with Konga. com’s demand for growth, and a comprehensive SEO plan was put in place to ensure a sustainable digital strategy. From the period between August 2014 and January 2015, PPC traffic had increased by 121 per cent, with revenue growing by 317 per cent. Traffic from organic search had grown 232 per cent year on year, revenue by 451 per cent year on year and orders by 430 per cent year on year.
figarodigital.co.uk/ case-study/konga-com. aspx
REVENUE 31%
a loyal following, but turned to Red Hot Penny to boost the success of their online activities, specifically PPC, SEO and retargeting. Because of the nature of the brand’s industry, promotions and discounts needed to be applied in very narrow timeframes. Red Hot Penny were set targets of increasing cross-channel revenue, improving overall account efficiency and improving PPC ROI tenfold. Display advertisements were created which have increased revenue by 31 per cent year on year so far in 2015, and an average ROI of 15 times was recorded this year for PPC, beating the target.
figarodigital.co.uk/case- study/
lipsy-stores.aspx
Brand: The O2 Agency: Barracuda Digital
The O2 needed a comprehensive audit of how search engines were crawling, indexing and ranking their site from a rigorous SEO
perspective. Barracuda Digital conduced a technical audit of The O2’s site before working with a third party web development team to deliver an SEO-friendly platform that would improve visibility. The project resulted in a 38 per cent increase in traffic.
figarodigital.co.uk/case-study/the-o2.aspx
TRAFFIC 38%
Brand: Grosvenor Casinos Agency: Gravity Thinking
Grosvenor Casinos wanted
to change the public’s perspective of casinos. Working with Gravity Thinking, they created the character ‘Lady Luck’ and took her to Twitter during a time when #luck was being Tweeted 1,000 times a day: the week between Friday 13th
and Chinese New
Year. During the campaign, ‘Lady Luck’ sat in residence at Grosvenor Casinos,
4000 LIKES
filming real-time responses to people’s Tweets about luck and creating an ongoing dialogue with the audience. The campaign achieved 255k views with a 24 per cent engagement rate, which resulted in over 4,000 new page likes and followers at one pence per engagement.
figarodigital.co.uk/ case-study/grosvenor-
casinos.aspx
24 issue 26 november 2015
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