FIGARODIGITAL.CO.UK
CASE STUDIES
CONTENT MARKETING
DESIGN AND BUILD IMPRESSIONS 71%
Brand: ASICS Agency: Amaze
Amaze developed and
Brand: Peugeot Agency: ClickThrough Marketing
ClickThrough Marketing worked
with Peugeot to create awareness of the brand’s involvement with the Goodwood Festival of Speed and extend the reach of press releases. ClickThrough were tasked with fully optimising content of Peugeot’s Goodwood Festival of Speed landing page so that they would dominate the results page for particular keywords around the time of the festival. This year’s activities saw total impressions up 71 per cent to 380,333, and a 30 per cent increase in organic traffic to Peugeot’s dedicated Goodwood landing page.
figarodigital.co.uk/ case-study/peugeot-study. aspx
Brand: Allergan Agency: MMT Digital
Following successful
website redevelop- ments for global pharmaceutical company Actavis, MMT Digital faced a new challenge when the brand acquired Allergan and chose to adopt the Allergan brand name. The acquisition was big news in the pharma- ceutical industry, and the communica- tion plan included a high-profile an- nouncement, a giant
banner on Wall Street, New York, and the honour of ringing the opening bell for the New York Stock Exchange. It was imperative that the two corporate websites were brought under one brand prior to the announcement and thus the stage was set for the MMT Digital team, in partnership with Allergan, to deliver on time.
figarodigital.co.uk/ case-study/allergan. aspx
created a new in-store Product Advisor for global sportswear brand ASICS, offering a fresh and personal approach to a digital user experience in the physical retail environment. It launched at the brand’s flagship store in Hamburg in October 2014 and is a key
feature in their overarching global strategy, ‘Mix Up Your Run’, which encourages customers to get more out of their running. So far, there has been an average 85 per cent completion rate. It is currently being used by 40 per cent of all store visitors.
figarodigital.co.uk/ case-study/asics-study. aspx
Brand: Kaspersky Lab Agency: Tellonline
Kaspersky Lab enlisted Tellonline’s services to create an online global
repository in which to store all of their marketing assets. They created a Campaign Guide to enable employees from across the globe to access pre-approved material, which ensured a consistent message could be communicated. The Kentico CMS was chosen for its ease of use as well as its workflow and admin functions. The reporting features enabled behaviour to be monitored, showing how people were using the Campaign Guide. Analytics showed that, since launch, there have been over 70,000 page views, with an average time on page of over a minute.
figarodigital.co.uk/case-study/kaspersky.aspx
16 issue 26 november 2015
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