FIGARODIGITAL.CO.UK
CASE STUDIES
EMAIL MARKETING
DISPLAY ADVERTISING
Brand: Roman Originals Agency: Quantcast
Women’s fashion retailer
Roman Originals hit the headlines globally with the much- debated colour of #TheDress. Roman Originals operates mainly offline, but wanted to move quickly to leverage its newfound fame to sell more apparel. They worked with Quantcast to translate these goals into action. Using its real-time view of online consumer behaviours, Quantcast pinpointed where #TheDress conversations were occurring, then served ads to drive conversion and encourage
engagement. The project resulted in 182 per cent increase in conversions and 15 per cent more traffic than the site average.
figarodigital.co.uk/ case-study/roman-
originals.aspx
Brand: Aviva Agency: Alchemy Worx
Insurance company Aviva worked with Alchemy Worx
to develop a strategy for increasing send frequency so that the Aviva acquisitions team could reach out more often to prospects, rather than just ahead of their renewal date. They created a contact strategy and content plan by researching
engagement patterns and conducting surveys to determine customer needs. The new strategy led to a quadrupling of the number of unique clicks (304 per cent) and total clicks (292 per cent) from the emails sent. It also led to a 48 per cent increase in the number of quotes being requested and a 45 per cent uplift in email revenue.
figarodigital.co.uk/case-study/ aviva-study.aspx
REVENUE EMAIL 45%
Brand: Big Cup Little Cup Agency: Adestra
Big Cup Little Cup is a new coffee brand
available exclusively online. In order to maximise conversions from the website, they worked with Genie Goals to capture a larger volume of email addresses and used Adestra’s MessageFocus to send out a series of automated emails to new subscribers and customers. In six months, they have seen a 206 per cent increase in email signups and a fourfold increase in revenue, with more than 20 per cent of sales directly attributable to email.
figarodigital.co.uk/case-study/ big-cup-little-cup.aspx
Brand: Halfords Autocentres Agency: RedEye
Halfords Autocentres send regular emails to
their customer base and email subscribers. They worked with RedEye to improve email engagement and open rates by personalising emails where possible. RedEye decided to use their database of
customers’ car manufacturer names to conduct a personalisation test, splitting the database in half and personalising one half of emails sent. The personalised variation saw an overall uplift of 54 per cent in open rates, 13 per cent uplift in click rates and 86 per cent uplift in conversion rates.
figarodigital.co.uk/case-study/ halfords-autocentres.aspx
19 issue 26 november 2015
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