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FIGARODIGITAL.CO.UK


CASE STUDIES


DESIGN AND BUILD


DISPLAY ADVERTISING


Brand: Merlin Entertainments Agency: Jaywing


Jaywing partnered with


Merlin Entertainments’ latest attraction Shrek’s Adventure! to create a website that clearly communicated the immersive, story- telling nature of the


attraction and supported ticket sales in the run-up to the opening and beyond. Taking a mobile-first approach ensured the experience was device-agnostic and the site accessible to all. The site is built using the Umbraco content


management platform, integrating


with the Merlin ticket systems for purchase. The full purchase journey is tracked, which feeds into a development programme to continually maximise conversion. figarodigital.co.uk/ case-study/merlin- entertainments.aspx


Brand: Paramount Interiors Agency: Uprise Marketing


Uprise Marketing developed a new


minimalist website for Paramount Interiors. It needed to reflect the design of their new ShowOffice and serve as a platform for showcasing the clients and work they were involved with. A selection of project images can be


Brand: B&Q Agency: Adyoulike


B&Q’s Autumn/Winter Décor is a product-led brand campaign designed


to encourage people to decorate. Adyoulike worked with B&Q to get people engaging with content and ads, without being driven to the B&Q website. They created bespoke editorial and an image hotspot, all of which was accessible via the Native Story and distributed into a native content environment across publishers. The campaign achieved 1,926,375 headline impressions, 21,510 total sponsored page visits and 132 direct sales. figarodigital.co.uk/case-study/b-and-q.aspx


IMPRESSIONS 32M


Brand: Paramount Pictures Agency: Spinnaker


Spinnaker created an online


advertising placement for Paramount Pictures


18 issue 26 november 2015


around the release of Mission Impossible: Rogue Nation. Spinnaker recreated Tom Cruise’s plane stunt as the world’s first 3D WebGL game, in a YouTube


VISITORS 161%


viewed via an interactive Lightbox Ad which is backed up by a blog page and case study section. The website saw its highest number of visitors in January 2015, a 161 per cent increase since the SEO launch in September 2013. figarodigital.co.uk/ case-study/paramount- interiors.aspx


masthead which ran on the YouTube homepage for a day. The interactive game could be shared across social media and featured additional


video content, clips and a ticketing app. The campaign drove an


interaction rate of 7.25 per cent and delivered 32 million impressions across mobile and desktop.


figarodigital.co.uk/


case-study/paramount- pictures.aspx


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