FIGARODIGITAL.CO.UK
CASE STUDIES
DESIGN AND BUILD
DISPLAY ADVERTISING
Brand: Merlin Entertainments Agency: Jaywing
Jaywing partnered with
Merlin Entertainments’ latest attraction Shrek’s Adventure! to create a website that clearly communicated the immersive, story- telling nature of the
attraction and supported ticket sales in the run-up to the opening and beyond. Taking a mobile-first approach ensured the experience was device-agnostic and the site accessible to all. The site is built using the Umbraco content
management platform, integrating
with the Merlin ticket systems for purchase. The full purchase journey is tracked, which feeds into a development programme to continually maximise conversion.
figarodigital.co.uk/ case-study/merlin-
entertainments.aspx
Brand: Paramount Interiors Agency: Uprise Marketing
Uprise Marketing developed a new
minimalist website for Paramount Interiors. It needed to reflect the design of their new ShowOffice and serve as a platform for showcasing the clients and work they were involved with. A selection of project images can be
Brand: B&Q Agency: Adyoulike
B&Q’s Autumn/Winter Décor is a product-led brand campaign designed
to encourage people to decorate. Adyoulike worked with B&Q to get people engaging with content and ads, without being driven to the B&Q website. They created bespoke editorial and an image hotspot, all of which was accessible via the Native Story and distributed into a native content environment across publishers. The campaign achieved 1,926,375 headline impressions, 21,510 total sponsored page visits and 132 direct sales.
figarodigital.co.uk/case-study/b-and-q.aspx
IMPRESSIONS 32M
Brand: Paramount Pictures Agency: Spinnaker
Spinnaker created an online
advertising placement for Paramount Pictures
18 issue 26 november 2015
around the release of Mission Impossible: Rogue Nation. Spinnaker recreated Tom Cruise’s plane stunt as the world’s first 3D WebGL game, in a YouTube
VISITORS 161%
viewed via an interactive Lightbox Ad which is backed up by a blog page and case study section. The website saw its highest number of visitors in January 2015, a 161 per cent increase since the SEO launch in September 2013.
figarodigital.co.uk/ case-study/paramount-
interiors.aspx
masthead which ran on the YouTube homepage for a day. The interactive game could be shared across social media and featured additional
video content, clips and a ticketing app. The campaign drove an
interaction rate of 7.25 per cent and delivered 32 million impressions across mobile and desktop.
figarodigital.co.uk/
case-study/paramount-
pictures.aspx
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